March 16, 2021

Should Your Face Be Your Brand Face?

While branding your company most people focus on things like logos, colors, message. Which is all super important! However, in this visual digital world we are living, putting a face to the name (or brand, in this case) is very valuable. For example, pictures with faces in them are on average 38% more likely to get likes and 32% more likely to receive comments. That is just one reason to have a brand face!

Here are some more specific reasons to use your face in branding and ways to do so!

Why Showing Your Face Helps Your Business

Here are 4 reasons!

Brand face
  1. Using your face helps brand recognition
    There’s a reason why brands use spokespeople. It is often easier for people to remember other people than it is to remember brands or companies.
  1. It humanizes your brand
    People like to work with people, not “soulless corporations.” Connecting your face to your company makes it easier for customers to relate to you and build an emotional connection. This is one reason why it’s helpful to use your face. Chances are that you and your company share the same values and goals. So, having that message come from you and the company reinforces those ideals and helps other care about them too!

Another aspect of humanizing your brand is the trust that comes with it. It’s much easier to trust a person than a company because you know who they are and what they stand for. Therefore, linking you to your brand pulls that trust over.

  1. It creates engagement

Knowing who they are engaging with makes it easier for customer to connect with you on social media. Also, our brains are literally wired to find faces so putting your face front and center will help draw people to your content.

  1. It helps shape your community

This may sound confusing but linking your face and your brand can help create a more accurate and diverse business community. We all play a part in shaping the communities we are a part of. And all of us have a story or journey to share. Highlighting your story along with your company story creates diversity. And you never know who your story will touch!

How to put your face front and center

Here’s some tips to get started

Show behind the scenes

Pull back the curtain on your day to day. Everyone loves behind the scenes. Showing what you are doing is a good way to ease into using your face for marketing. It’s can be simple to do, just bring your audience along to your tasks! It’s a good way for people to get to know you and all the things you. And, it also can help your customers appreciate all you do!

Use stories!

Stories is a great place to show all those behind-the-scenes shots. It’s also a great place to speak to the camera about your company and your mission. Stories get a lot of engagement but disappear after 24 hours so there’s a lot less pressure! To make it easier on yourself, prerecord your videos. Make “eye contact” with the camera, don’t look at your own face. Have a general idea of what you want to say, a bullet point list helps! And don’t worry about any word whiskers. The point of this is to help people get to know you and show authenticity. So, it doesn’t have to be perfect!

Go Live!

You might be surprised by how much more engagement live videos get!  Unlike prerecorded videos, live streams make viewers feel like they are a part of the conversation. The more authentic interactions create more engagement. For example, on average, live content generates 10x more the comments that prerecorded videos. And people tend to watch live content 10-20x longer.  

We want to see your face! How do you connect your personal brand to your company brand?

About Skyler Schreck

Skyler is a Marketing Assistant at First Direct. Prior to First Direct, she worked as a freelance graphic designer. Content creator by day and content consumer by night, Skyler's hobbies include reading, snacking, and binge-watching all available shows.