February 23, 2021

What do you need to have a successful podcast?

Podcasts featured

Nearly 51% of adult Americans listen to podcasts!  

Step One: Get Over Your Fear!

The first step to success is to just start! There’s a lot of fears people have about starting a podcast.

“My voice sounds weird.”

“I don’t have enough technical know-how.”

“The equipment is expensive.”

“A podcast is time consuming.”

Chances are that once you get started, those fears will dissipate!

Step Two: What Do Want To Say?

One of the most important things about starting a new venture, like podcasting, is to have a mission. For example, our podcast, BeGrowthDriven, was started because our mission as a company is to help business grow. We wanted to connect like-minded business and entrepreneurs to share advice and recourses. That goal informs all the decisions we make about the podcast.  

How to you want to help your audience or customers? What is the goal of your business? You can expand on that to create your podcast’s mission.

From BeGrowthDriven Episode #14, “The Fear Of Podcasts”
There are many inexpensive tools available.

Step Three: Record Your First Episode

You don’t need expensive equipment to get started! (Though podcast mics start at like, $30 on Amazon.) Here’s what tools we have found to be helpful.

Part of recording your episode is the editing and mixing side of things. It’s totally up to you how much editing you want to do! It all depends on what you want the feel of your podcast to be.

Step Four: Publish Your Podcast

There are many directories to publish podcasts on. That big three are iTunes, Spotify, and Google Podcasts.

Doing well on iTunes/Apple Music is the goal. Around 70% of all podcast listens and downloads happen through Apple. It can be trickery to get monetarization on Apple than on Spotify or Google. So, having your podcast available on as many platforms as possible is good idea!

It’s also a good idea to publish three to five episodes at launch to give your new listeners something to listen to.

Step Five: Promote, Promote, Promote

Podcasting has been around for a long time so there are many recourses and tools available for promoting (or learning how to promote) your podcast. Here’s some tips and tricks

  1. Tap into your guest’s audience

Chances are if they are a good fit to be a guest on your podcast, there audience could also benefit form your content. Make it easy for your guest to share out pull quotes, images, and links from their episode.

  1. Use social media.
Instagram BGD promotion
Promoting our podcast on social media!

This is kinda a no brainer. Podcasts can be slip into so many different types of content that is easy to post them across many different platforms. Pull quotes do great on Instagram, Facebook, and LinkedIn. Links can be shared on twitter and Facebook. Twitter also has a great SoundCloud integration you can use.

Social media can be used to promote the episode ahead of time as well as sharing past highlights. Social media also is great way to connect with fans and listeners one personal level and add another channel for them to interact with you.  

Step Six: Repurpose Content

Podcast content can be repurposed into many other different types of content. We’ve already talked about pull quotes and highlight clips, there’s way more things you can do. For one thing, it’s common place to film the recording of the podcast. That video can be put on YouTube. And video highlights can be put on social media. Putting the video on YouTube also gives you some accessibility features such as closed captioning. Since YouTube is owned by Google, videos on YouTube boost your overall brand SEO which as far-reaching benefits.

Another helpful way to repurpose podcast content is to have the podcast transcribed. If you don’t have time to do that yourself, (understandable: it’s time consuming!) companies like Rev.com or Fiverr offer cheap transcription services. Once your podcast is transcribed, it can be used as blog content to make it accessible on another channel and boost SEO.  

Step Seven: Get Featured On Other Podcasts!

A great way to promote your podcasts and reach new audiences is to be a guest on other podcasts! The podcast community is well connected and worth tapping into.

Do you have a podcast? We want to hear all about it!

About Skyler Schreck

Skyler is a Marketing Assistant at First Direct. Prior to First Direct, she worked as a freelance graphic designer. Content creator by day and content consumer by night, Skyler's hobbies include reading, snacking, and binge-watching all available shows.