What’s Working in Marketing- 2020?

  • In: Business Marketing, Design Trends, Digital Marketing, Direct Marketing

Nine months into 2020, it is safe to say, this year has had a lot of surprises. So, what has working in marketing this year? Here is what we have found:

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How to increase your adaptability

  • In: Business, WFH

If this year has taught us anything it’s that being to react well to inevitability of change is a must-have trait. In venture investor Natalie Fratto’s TED Talk on adaptability, she focused on how we can work on a becoming more adaptable in the workplace.

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Can You Trust Your Data?

  • In: Business, Data Trends

No matter how good the machine you build it is, it’s not going to run well if your fuel is poor quality. Data is the fuel the runs all marketing. The problem is, data error is commonplace. Data providers are all trying to give their clients the best data possible but often the data they are providing doesn’t match up.

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How To Digital Advertise Effectively

  • In: Digital Marketing, Weekly Vibes

With things changing around us so quickly, having a long-term advertising strategy can be a challenge. We need real time audience data as much as possible. How can we build an adaptable audience in this rapidly changing world?

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Cool Covid Ads?

  • In: Design Trends, Weekly Vibes

Four months in, Corona Virus ads are common place. Honestly its a little jarring to see an ad not referencing the virus or pandemic. However, A lot of companies have gotten slack for “opportunistic” advertising.

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The End Of The Cookie: Part 2

  • In: Digital Marketing, Weekly Vibes

What is going to fill the void left by third party cookies? We know for sure that our reliance on data isn’t going to change. It’s the foundation of marketing. We are always going to need to know who our audience is.

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Why Is Insight In Marketing Important?

  • In: Digital Marketing, Direct Marketing, Weekly Vibes

What is the difference between using data and using data effectively? Having insight or discernment is the key. Think about the old adage: knowledge is knowing that a tomato is a fruit, wisdom is knowing that it doesn’t belong in a fruit salad. Therefore if data = knowledge, then insight helps you to now where to put it effectively.

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What’s the deal with Google Analytics?

  • In: SEO, Weekly Vibes

Do google analytics seem a little overwhelming to you? You are not alone. Google analytics is one of those things that is just assumed to be set up for every business, but it is notoriously complicated. So, what’s the deal with Google Analytics and how can you make it work for you?

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Is the WFH Experiment Working?

  • In: Business, Weekly Vibes, WFH

For a very long time, a big flashy office was a way for companies to show how important and respectable they really were. For many companies, it was not logistically feasible to invest in real estate and virtual infrastructure. Now, the faster companies have adapted to a WFH infrastructure the better they are doing.

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Can You Use Your Employees in Marketing?

  • In: Digital Marketing, Weekly Vibes

For many brands, showing off their products with expensive photoshoots, isn’t possible right now because their employees are working from home in areas that are in lock down. What are they doing instead? Many campaigns are using their employees in their marketing.

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