There are over 3.8 billion people on social media around the world. That’s a lot of people to advertise to, and a lot of business to compete with. That’s why using social media analytics is so important.
With things changing around us so quickly, having a long-term advertising strategy can be a challenge. We need real time audience data as much as possible. How can we build an adaptable audience in this rapidly changing world?
Only 64% of small business have their own website. While the majority, it’s a smaller number than expected. Of the that left over 36%, most use social media instead of a website. Here are three reasons to have a website: