Glossary Of Marketing Terms

  • In: Digital Marketing, Direct Marketing, SEO, Social Media, Weekly Vibes

The marketing industry is full of terms and acronyms that can feel like an entirely different language. We want to help decode all that jargon!

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The WhatsApp Privacy Controversy

  • In: Digital Marketing, Social Media

At the beginning of this week, WhatsApp updated their privacy policy, and it sparked a lot of controversy over advertising vs privacy rights.

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The Instagram Algorithm – 2021

  • In: Digital Marketing, Social Media

The Instagram algorithm is the bane of some people’s existence. And yes, it is confusing since they moved from a chronological feed. It’s important to know how to best leverage the Instagram algorithm to make sure your content is being seen!

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A DOOH Overview

  • In: Design Trends, Digital Marketing

Digital Out-Of-Home (DOOH) is a return to old school advertising, combining the classic advertising experience with new technology and programmatic ad delivery. DOOH isn’t just roadside billboards anymore, digital advertisements can found just about anywhere now, elevators, gyms, airports, public transport, office buildings etc. Why is DOOH so popular? According to MediaPost, DOOH is likely […]

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How To Make Personalized Ads Less Creepy

  • In: Digital Marketing

We all have heard the jokes about how our phones are listening. Our phones, and tablets, and watches, and computers, and smart speakers. Therefore, when we get super personalized ads it can feel a bit creepy. Like, how do they know my name? and I was literally just talking about this? So, how can we […]

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Ways To Stand Out This Holiday Season

  • In: Digital Marketing

Calling Black Friday the biggest shopping event of the year is an understatement. In 2019, consumers spent $7.4 Billion online alone. This year more than ever, online spending is expected to grow. What are some ways to stand out online this holiday season? Instead of the usual ‘one-day-only % off’ sale, campaigns focused on other […]

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What Is The Future Of TV Ads?

  • In: Business Marketing, Digital Marketing, Direct Marketing

With customer attention spread so thin and cable tv subscriptions consistently falling, (over 16 million in the last five years) it can be easy to wonder what the future of advertising for linear tv will be.

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4 Ways To Shorten The Path To Purchase

  • In: Business Marketing, Digital Marketing, Direct Marketing

Holiday shopping looks a little different this year. Many brands are focusing on e-commerce. 90% of consumers are saying they are going to shop online this year. What can you do to raise the bar and make it easier for consumers to buy from you?

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How Can You Increase Sales Volume?

  • In: Business

We all love talking about the big sale accomplishments, the brag worthy sales. But the day to day is often defined, not by the amount of a sale, but by the quantity of them.

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The 4 Keys To Success In This Environment

  • In: Data Trends, Digital Marketing, Direct Marketing, SEO

We know all the ways things have changed this year. We also know how much trends ,such as relying on digital marketing channels, has sped up. It makes us wonder what we can do to survive and adapt with these changes. Here are four keys to success.

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