How A Lookalike Report Helps You Increase Sales

  • In: Business, Data Trends, Digital Marketing, Social Media

LookALike audiences have been a go-to targeting tool for almost a decade. Even before digital marketing, marketers used current audience demographics to target potential customers. With a growing number of AI tools available, businesses of all sizes have access to LookALike targeting. How can you use LookALike to increase sales?

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The Nine Types of Video Your Marketing NEEDS

  • In: Digital Marketing, Email Marketing, Social Media

Did you know that are NINE types of videos your business needs? Gone are the days when the only video advertising was television commercials. Now, video is ever-present in our lives. For example, over 2 BILLION users log into YouTube every month. Just like any other tool available, as a business, your brand is going to need different things from different types of videos. Are you using all the kinds of video?

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The (Un)Official Guide to The Apple Privacy Update

  • In: Business, Digital Marketing, SEO, Social Media

Apple is rolling out an update this week that finally does what they’ve been threatening to do for a lonnnggggg time. Control over the ADFA (Apple’s Device Identifier for Advertisers) and other app tracking tools designed for marketing are being given directly to the users.

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4 Things You Need To Do To Market To Those Under 25

  • In: Design Trends, Digital Marketing, SEO, Social Media, Weekly Vibes

Do you ever read a statistic that just messes with your head? For example, I recently read that by 2022, 41% of the world’s population will be under 25. Which is crazy!! And creates an interesting marketing challenge. How can you effectively market to a generation who has grown up online and is constantly inundated with content and advertising?

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7 Things You Need To Boost SEO

  • In: Business Marketing, Digital Marketing, SEO

SEO has proven over and over again that it is essential to growing (and maintaining) your business. However, it doesn’t often get the spotlight it deserves! So, here’s some things you need to know about SEO.

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All The Reasons You Need A Buyer Persona

  • In: Business, Digital Marketing, SEO, Social Media

Buyer Personas or Avatars are one of those confusing marketing things that seems to be really important, but no one ever explains why or how you can make one. Buyer Personas are especially valuable in this digital age where you can’t see your customers. They can help make your digital presence and marketing more personal.

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Email Marketing Opt-Ins Explained

  • In: Email Marketing

Although “the end of email” has been threatened may times in recent years, this year has shown us that email isn’t going anywhere. In fact, more than 50% of people in the US check their personal email over 10 times a day!

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The Best Social Media Platform For You

  • In: Social Media

There are so. many. social media platforms available. Each have their own flavor and specialty. It can be overwhelming to figure what platforms are the best fit for you and your company.

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Should You Be Repurposing Content?

  • In: Digital Marketing, Direct Marketing, Social Media

Recycling or repurposing content has a lot more advantages than just saving time! Here’s four we’ve found.

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Are You Scared of Live Streaming?

  • In: Digital Marketing, SEO, Social Media

Did you know? 92% of marketers who use any type of video say that using live video is an important part of their marketing strategies.
With so many marketing professionals valuing live video, it really makes you wonder: Why all the hype?

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