What You Need To Know About SaaS

  • In: Business Marketing, Digital Marketing

SaaS stands for software as a service and is sometimes known as “cloud-based software.” In the past few years, the Saas industry has exploded and has become the default type of software for most business technology. SaaS is differentiated from other cloud-based technology because it’s focus in entirely on products for business.

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Can you use Geo-Fencing?

  • In: Digital Marketing, Direct Marketing, SEO

We often focus on how to optimize your website and other online presences. There are also many real-world ways to generate online traffic, such as geofencing. What is geofencing? And how can you use it grow your business?

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Let’s go digital…

  • In: Digital Marketing, Weekly Vibes

As more and more of us are staying home and sheltering in place, there has been a massive usage increases in social media platforms, messaging apps, and video streaming services. For example, Nielsen reported a 61% increase in streaming these last few weeks. Not only are we spending more time on social media, streaming, and messaging, there has been a massive increase in consuming news content. This is a great opportunity to shift your marketing dollars towards digital, especially social media content.

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Follow Your Audience.

  • In: Digital Marketing, Weekly Vibes

Wuhan based cosmetics company, Lin Qingxan has more than 300 retail stores and more than 2,000 employees. When Corona Virus hit early February, their sales plummeted by 90%. CEO Sun Laichun had helped the company weather the SARS epidemic in 2003 and knew the best way to go was to be all in on digital marketing and engagement.

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