7 Things You Need To Know About SEO

  • In: Business Marketing, Digital Marketing, SEO

SEO has proven over and over again that it is essential to growing (and maintaining) your business. However, it doesn’t often get the spotlight it deserves! So, here’s some things you need to know about SEO.

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Let’s Talk: Digital Display

  • In: Digital Marketing, Social Media

We’ve talked a lot about specific types of Digital Display Ads but what are the differences them? And how do you what type of Digital Display is the best fit for your business?

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What Do You Need to Have a Successful Podcast?

  • In: Digital Marketing, Social Media

There’s a lot of fears people have about starting a podcast; Here’s some things you can do to create a successful podcast!

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The Instagram Algorithm – 2021

  • In: Digital Marketing, Social Media

The Instagram algorithm is the bane of some people’s existence. And yes, it is confusing since they moved from a chronological feed. It’s important to know how to best leverage the Instagram algorithm to make sure your content is being seen!

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What Is The Future Of TV Ads?

  • In: Business Marketing, Digital Marketing, Direct Marketing

With customer attention spread so thin and cable tv subscriptions consistently falling, (over 16 million in the last five years) it can be easy to wonder what the future of advertising for linear tv will be.

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Can You Use Tracking Pixels On Your Website?

  • In: Data Trends, Digital Marketing, SEO, Social Media

We talk a lot about pixels and pixel data a lot. Pixels, also called tracking pixels or marketing pixels are integral to any marketing strategy. Why?

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Customer Identity in the New Normal

  • In: Data Trends, Digital Marketing

We all acknowledge this this year has create a new normal in marketing. (and everything.) We have learned to be adaptable and prepare for the unexpected. Digital is king and therefore, data is more important than ever. However, we also know that google is phasing out 3rd party cookies and that iOS 14 comes without an IDFA (identifier for advertisers.) It’s a perfect storm of conflicting advertising trends. How do follow our audiences online without being able to identify them?

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Are Digital Audio Ads Worth The Hype?

  • In: Digital Marketing

Digital Audio Ads have exploded this year. Its estimated that advertisers will spend $3.72 billion this year on digital audio advertising. So why all the hype?

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How Can Data Help Multichannel Marketing?

  • In: Digital Marketing, Direct Marketing, Social Media

Quality data and the proper interpretation is the foundation for any campaign. Especially for campaigns using more than one more channel. Customers now want personalized messages and interaction in the channel of their choice. The only way to do that successfully is have ongoing campaigns, spread out of many channels. How can data help?

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What’s Working in Marketing- 2020?

  • In: Business Marketing, Design Trends, Digital Marketing, Direct Marketing

Nine months into 2020, it is safe to say, this year has had a lot of surprises. So, what has working in marketing this year? Here is what we have found:

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