How Can Data Help Multichannel Marketing?

  • In: Digital Marketing, Direct Marketing, Social Media

Quality data and the proper interpretation is the foundation for any campaign. Especially for campaigns using more than one more channel. Customers now want personalized messages and interaction in the channel of their choice. The only way to do that successfully is have ongoing campaigns, spread out of many channels. How can data help?

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What’s Working in Marketing- 2020?

  • In: Business Marketing, Design Trends, Digital Marketing, Direct Marketing

Nine months into 2020, it is safe to say, this year has had a lot of surprises. So, what has working in marketing this year? Here is what we have found:

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What’s Your Customer Journey?

  • In: Business, Business Marketing, Digital Marketing

What is a customer journey? The customer journey is the order of all of your customers interactions and experiences with your company and brand.

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How To: Email Marketing in 2020

  • In: Digital Marketing

Before this year, people were starting to say that email marketing was dead. Click rates on smart phones are just not as good as on desktop. However, because of lockdowns and stay at home orders, digital and email marketing became a necessity.

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How To Digital Advertise Effectively

  • In: Digital Marketing, Weekly Vibes

With things changing around us so quickly, having a long-term advertising strategy can be a challenge. We need real time audience data as much as possible. How can we build an adaptable audience in this rapidly changing world?

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The End Of The Cookie: Part 2

  • In: Digital Marketing, Weekly Vibes

What is going to fill the void left by third party cookies? We know for sure that our reliance on data isn’t going to change. It’s the foundation of marketing. We are always going to need to know who our audience is.

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The End of Cookies as we Know it. Part 1

  • In: Digital Marketing, Weekly Vibes

In January Google announced that they are going to phase out third party cookies in the next two years. This created quite a buzz but what does it actually mean and what should you do?

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Can You Use Your Employees in Marketing?

  • In: Digital Marketing, Weekly Vibes

For many brands, showing off their products with expensive photoshoots, isn’t possible right now because their employees are working from home in areas that are in lock down. What are they doing instead? Many campaigns are using their employees in their marketing.

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What’s The Deal With OmniChannel Marketing?

  • In: Digital Marketing, Direct Marketing, Weekly Vibes

What is the difference between Multichannel and Omnichannel marketing? And why might a Omnichannel approach be valuable right now? What is the difference between Multichannel and Omnichannel marketing? And why might a Omnichannel approach be valuable right now?

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The Customer Engagement Revolution.

  • In: Business

Eight months ago, Sales Force surveyed 8,000 customers worldwide to see how customer engagement trends have changed. They found that we were in the middle of engagement revolution. Now, just a few months later, the world is a drastically different place. The “revolution” in how we engage with our customers, has been sped up. We have surged forward to get to where we were already heading.

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