Glossary Of Marketing Terms
The marketing industry is full of terms and acronyms that can feel like an entirely different language. We want to help decode all that jargon!
Read moreThe marketing industry is full of terms and acronyms that can feel like an entirely different language. We want to help decode all that jargon!
Read moreAt the beginning of this week, WhatsApp updated their privacy policy, and it sparked a lot of controversy over advertising vs privacy rights.
Read moreDigital marketing is worth all the hype we give it. However, many businesses are focusing exclusively on digital and forgetting about other effective channels like Direct Mail.
Read moreWe know all the ways things have changed this year. We also know how much trends ,such as relying on digital marketing channels, has sped up. It makes us wonder what we can do to survive and adapt with these changes. Here are four keys to success.
Read moreWe talk a lot about pixels and pixel data a lot. Pixels, also called tracking pixels or marketing pixels are integral to any marketing strategy. Why?
Read moreWe all acknowledge this this year has create a new normal in marketing. (and everything.) We have learned to be adaptable and prepare for the unexpected. Digital is king and therefore, data is more important than ever. However, we also know that google is phasing out 3rd party cookies and that iOS 14 comes without an IDFA (identifier for advertisers.) It’s a perfect storm of conflicting advertising trends. How do follow our audiences online without being able to identify them?
Read moreQuality data and the proper interpretation is the foundation for any campaign. Especially for campaigns using more than one more channel. Customers now want personalized messages and interaction in the channel of their choice. The only way to do that successfully is have ongoing campaigns, spread out of many channels. How can data help?
Read moreThere are over 3.8 billion people on social media around the world. That’s a lot of people to advertise to, and a lot of business to compete with. That’s why using social media analytics is so important.
Read moreWhat is a customer journey? The customer journey is the order of all of your customers interactions and experiences with your company and brand.
Read moreNo matter how good the machine you build it is, it’s not going to run well if your fuel is poor quality. Data is the fuel the runs all marketing. The problem is, data error is commonplace. Data providers are all trying to give their clients the best data possible but often the data they are providing doesn’t match up.
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