How Can Data Help Multichannel Marketing?

  • In: Digital Marketing, Direct Marketing, Social Media

Quality data and the proper interpretation is the foundation for any campaign. Especially for campaigns using more than one more channel. Customers now want personalized messages and interaction in the channel of their choice. The only way to do that successfully is have ongoing campaigns, spread out of many channels. How can data help?

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Should You Care About Social Media Analytics?

  • In: Digital Marketing, Social Media

There are over 3.8 billion people on social media around the world. That’s a lot of people to advertise to, and a lot of business to compete with. That’s why using social media analytics is so important.

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What’s Your Customer Journey?

  • In: Business, Business Marketing, Digital Marketing

What is a customer journey? The customer journey is the order of all of your customers interactions and experiences with your company and brand.

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Can You Trust Your Data?

  • In: Business, Data Trends

No matter how good the machine you build it is, it’s not going to run well if your fuel is poor quality. Data is the fuel the runs all marketing. The problem is, data error is commonplace. Data providers are all trying to give their clients the best data possible but often the data they are providing doesn’t match up.

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Why Is Insight In Marketing Important?

  • In: Digital Marketing, Direct Marketing, Weekly Vibes

What is the difference between using data and using data effectively? Having insight or discernment is the key. Think about the old adage: knowledge is knowing that a tomato is a fruit, wisdom is knowing that it doesn’t belong in a fruit salad. Therefore if data = knowledge, then insight helps you to now where to put it effectively.

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What’s the deal with Google Analytics?

  • In: SEO, Weekly Vibes

Do google analytics seem a little overwhelming to you? You are not alone. Google analytics is one of those things that is just assumed to be set up for every business, but it is notoriously complicated. So, what’s the deal with Google Analytics and how can you make it work for you?

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3 Ways Data Helps You Get Customers

  • In: Data Trends, Digital Marketing, Direct Marketing

Data driven marketing is kinda our thing. We are asked a lot about how data can help you win customers.

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New Movers – Are you missing them?

  • In: Business Marketing, Data Trends

New Mover data from First Direct provides you with truly the most comprehensive, multi-sourced New Mover file available! Updated daily and thoroughly validated our New Movers data is sourced from both transactional and self-reported new movers and are available with numerous selects.

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5 Ways To Win Loyalty and Attract Customers

  • In: Business Marketing

In today’s world, if you don’t already know what people want, and give it to them when they want it… somebody else gets the dollars.

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