Data, Analytics, and Insight: What’s The Difference?

  • In: Data Trends

As a data-driven marketing company we focus a lot on data, analytics, and insight. However, it seems like a lot of people use those words almost interchangeably. Are they the same thing? What do they mean for your business?

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Should You Be Repurposing Content?

  • In: Digital Marketing, Direct Marketing, Social Media

Recycling or repurposing content has a lot more advantages than just saving time! Here’s four we’ve found.

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Let’s Talk First Party Data

  • In: Data Trends, Social Media

We talk about First Party Data a lot. What it is?   First party data is data that your company has collected directly from your audience which is made up of customers, site visitors, and social media followers. “First party” refers to the party that collected the data firsthand.   First Party Data is collected from the people you have […]

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