Let’s Talk First Party Data

In: Data Trends, Social Media

We talk about First Party Data a lot. What it is? First party data is data that your company has collected directly from your audience which is made up of customers, site visitors, and social media followers. “First party” refers to the party that collected the data firsthand. First Party Data is collected from the people you have […]

Should You Care About Social Media Analytics?

In: Digital Marketing, Social Media

There are over 3.8 billion people on social media around the world. That’s a lot of people to advertise to, and a lot of business to compete with. That’s why using social media analytics is so important.

What’s the deal with Google Analytics?

In: SEO, Weekly Vibes

Do google analytics seem a little overwhelming to you? You are not alone. Google analytics is one of those things that is just assumed to be set up for every business, but it is notoriously complicated. So, what’s the deal with Google Analytics and how can you make it work for you?