By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.
The solutions we provide targets consumers based on their known purchases and affinity for a particular brand or category—the very same consumers most important for growing your client’s franchise. Targeting consumers in this way helps deliver a higher Return On Advertising Spend (ROAS) and minimize the waste associated with demographics-based advertising.
Utilizing our personalized digital media networks, and leveraging shopper purchase history, we target quality messages to consumers based on their purchase behavior. Our media networks include mobile, online, in-store, connectedtv devices, dooh screens and so much more. These channels enable us to reach and influence consumers at each stage of the awareness cycle.
Consumers appreciate our personalized advertising messages because they’re relevant and specific to their needs and wants. As a result, our exposure rate to your target audience is much higher compared to demographics-based targeting, resulting in improved awareness and increased brand equity.