Social File

The competition to secure market share is fierce. Customers are well informed, they have substantial discretionary income, and endless information is just a “point and click” away. To grow, your marketing efforts need to reach the right customer with the right offer. But how do you know you are reaching the right consumers? Just ask them!

First Direct’s Survey of Consumer Interests, Activities, and Lifestyles (SOCIAL) file is composed solely of self-reported information compiled from surveys sent to over 60 million households. These surveys capture information on lifestyles, occupations, leisure activities, health, diet, purchase habits, and more.

With over 300 categories and 80,000 new consumers added every month, this file can focus your marketing efforts and increase your revenues by putting your product or service in front of the right prospect at the right time. Let our experienced account executives work with you to tailor your list and maximize your marketing dollars.

Source: Self-reported data

Give First Direct a call at 866.363.9575. We’re ready to put our experience to work for you.