November 3, 2020

How Can You Increase Sales Volume?

Sales volume

We all love talking about the big sale accomplishments, the brag worthy sales. But the day-to-day is often defined, not by the amount of a sale, but by the quantity of them.

Technically, sales volume is the percent of units sold within a period of time. Companies use sales volume to see what products are selling successfully.

What are some ways to increase sales volume?

  1. Know your product. Do you know all the things that make your product superior to your competition? Why should a customer choose your product? What’s your elevator pitch?
  1. Focus on the benefits. All buyers have only one question: do this solve my problem? They want to know that what they are receiving will benefit them and be worth the exchange of time and money.
  1. Sell to the right prospects. If your sales volume seems to be decreasing it may be a good time to reevaluate your target audience. It is also a good idea to get an updated a list.
  1. Understand your customer’s problems. What problems are your target customers trying to solve?
  1. Work with your marketing team. Your marketing team will be able to create content and structures to support your sales volume.
  1. Remember, time is money. Increasing your sales velocity or the amount of time it takes a prospect to move through your pipeline will positively impact your sales volume.

What ways have you found successful in increasing your sales volume?  

About Skyler Schreck

Skyler is a Marketing Assistant at First Direct. Prior to First Direct, she worked as a graphic designer. Content creator by day and content consumer by night, Skyler's hobbies include reading, snacking, and binge-watching all available shows.