Movie Night Anyone?

  • In: Weekly Vibes

Neighbors in Cork, Ireland enjoyed a movie night together during quarantine. One neighbor, Scott Duggan, works as a technical manager at a local theater and had the idea to set up a movie projector on the side of house. He invited all the neighbors to sit in their own yards and watch the 1953 Marilyn Monroe comedy, Gentlemen Prefer Blondes together. They tuned in to the audio on their FM radios.

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Keep Your Customers

  • In: Weekly Vibes

In this time of economic turmoil, how can you keep the customers you already have? Think about your customers empathetically. What are they going though right now? Why might they hesitate to buy right now? Remember, Customers usually don’t stop buying, they just postpone.

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Let’s Go Exploring

  • In: Weekly Vibes

Has your wanderlust gotten worse since you’ve been stuck inside? Google and UNESCO are here to help. Thanks to Google street view, you can “walk” through many official World Heritage sites. Here’s three we are excited to visit.

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The Customer Engagement Revolution.

  • In: Weekly Vibes

Eight months ago, Sales Force surveyed 8,000 customers worldwide to see how customer engagement trends have changed. They found that we were in the middle of engagement revolution. Now, just a few months later, the world is a drastically different place. The “revolution” in how we engage with our customers, has been sped up. We have surged forward to get to where we were already heading.

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Let’s go digital…

  • In: Digital Marketing, Weekly Vibes

As more and more of us are staying home and sheltering in place, there has been a massive usage increases in social media platforms, messaging apps, and video streaming services. For example, Nielsen reported a 61% increase in streaming these last few weeks. Not only are we spending more time on social media, streaming, and messaging, there has been a massive increase in consuming news content. This is a great opportunity to shift your marketing dollars towards digital, especially social media content.

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Print’s not dead, right?

  • In: Direct Marketing, Weekly Vibes

Not only is direct mail still a viable marketing strategy, it could actually provide your company with an opportunity to stand out amidst all of the competition we now find online. While it shouldn’t be your company’s sole tool, it can act in a complementary role in terms of accessing your customers at the right time with a relevant message. While digitization has forced the newspaper and magazine industries to downsize and adapt, companies are still finding benefits from mailing their customers directly.

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Be Adaptable.

  • In: Digital Marketing, Weekly Vibes

In these unprecedented times, the future may seem uncertain: especially for small businesses. However, we are also in a time where many brands are already positioned to weather this storm. Most businesses have shifted to digital or direct mail marketing. Now more than ever, that is where the people are: at home or on their devices. So now, the most important thing you can do is to stay calm and think strategically.

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Follow Your Audience.

  • In: Weekly Vibes

Wuhan based cosmetics company, Lin Qingxan has more than 300 retail stores and more than 2,000 employees. When Corona Virus hit early February, their sales plummeted by 90%. CEO Sun Laichun had helped the company weather the SARS epidemic in 2003 and knew the best way to go was to be all in on digital marketing and engagement.

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Get “Outside”

  • In: Weekly Vibes

Sports, concerts, festivals, travel, and other events might be canceled, but it is business as usual in the natural world! Get “outside” and watch live streams of natural events.

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Social Distancing lesson: From Bison?

  • In: Weekly Vibes

Sometimes you learn lessons about social distancing from unexpected places. Montana television reporter, Deion Broxton learned that the hard way. While reporting at Yellowstone National Park about the parks closing on Wednesday, March 25th, Broxton noticed a herd of bison walking toward him.

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