6 steps to crushing a social media campaign

In: Social Media

Social media campaigns are often a piece of a larger marketing campaign; however, they have their own elements ad requirements. What do you need to create a successful social media marketing campaign?

3 Things to focus your Content on in 2022

In: Email Marketing, SEO, Social Media, Weekly Vibes

The end of the year always provides such a good time to reflect on trends and the direction we’re going! After a year with so many transitions across industries, privacy laws, and marketing channels, our focuses for next year have also shifted! The areas with the two biggest shifts seem to be in content marketing and audience data.

It’s Holiday Campaign Time… Already

In: Business, Digital Marketing, Direct Marketing, Email Marketing, Social Media

55% of consumers say that they will start their holiday shopping before Halloween this year. Which means, the holiday season is here early! Consumers are worried about increased shipping times and product outages, pushing them to get their shopping done early. Americans are also expected to spend 7%-9% more this holiday season! What do you need to get your Holiday Campaign set up on time?

An Update on… “The Apple Privacy Update”

In: Business, Data Trends, Social Media, Weekly Vibes

With the upcoming release of Apple’s new Operating System and (another) Apple privacy controversy in the news this week, we thought it was a good time to bring this article back. 😜

The Value of the Social Proof Phenomenon

In: Business, SEO, Social Media

The Social Proof Phenomenon is a foundation piece of how our culture buys now. Between Instagram Influencers, Yelp reviews, and 5 star Amazon products, most of us make purchase decisions on the value others see in the product. How can Social Proof and online reviews work for you?

Get the most out of Instagram – How?

In: Social Media

Instagram can be a confusing and overwhelming beast. It has its own constantly changing algorithm and culture that separates it from any other social media. Getting Instagram to work for you takes time, effort, insight, and unfortunately: intuition. What do you need to get the most out of Instagram?

How do these marketing channels stack up?

In: Data Trends, Digital Marketing, Direct Marketing, Email Marketing, SEO, Social Media

There are A LOT of different marketing channels out there. What are the pros and cons of some of the common ones?

The Best Creative Block Crusher

In: Business, Social Media, Weekly Vibes, WFH

Whether or not you think of yourself as creative person, all jobs required creative thinking. And especially as marketers we produce a lot of content, for ourselves and our clients. However, it can be difficult to continue to produce high-quality content when we don’t feel creative or inspired.

7 Ways To Make Your Content More Engaging

In: Email Marketing, SEO, Social Media

Content creation is an integral part of marketing or running a business in general now. However, a lot of companies struggle with creating content that generates engagement. Part of the value of content creation is that engagement and the conversation between brand and consumer. What can you do to create engaging content for your brand?

Please Stop Using These 4 Internet Marketing Terms Wrong

In: Digital Marketing, Social Media

The internet and the marketing industry have something in common: They are full of terms and acronyms that can feel like an entirely different language. It can be super easy to misunderstand and/or misuse those terms. Here’s 4 “marketing/internet jargon” terms you are probably using wrong!