What’s Working in Marketing- 2020?

  • In: Business Marketing, Design Trends, Digital Marketing, Direct Marketing

Nine months into 2020, it is safe to say, this year has had a lot of surprises. So, what has working in marketing this year? Here is what we have found:

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6 Tips for Effective Content Marketing

  • In: Business, Digital Marketing, Direct Marketing

According to HubSpot, nearly 70% of business are investing in upping their content production this year. What can you do to make sure your content stands out from the rest?

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Why Is Insight In Marketing Important?

  • In: Digital Marketing, Direct Marketing, Weekly Vibes

What is the difference between using data and using data effectively? Having insight or discernment is the key. Think about the old adage: knowledge is knowing that a tomato is a fruit, wisdom is knowing that it doesn’t belong in a fruit salad. Therefore if data = knowledge, then insight helps you to now where to put it effectively.

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3 Ways Data Helps You Get Customers

  • In: Data Trends, Digital Marketing, Direct Marketing

Data driven marketing is kinda our thing. We are asked a lot about how data can help you win customers.

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What’s The Deal With OmniChannel Marketing?

  • In: Digital Marketing, Direct Marketing, Weekly Vibes

What is the difference between Multichannel and Omnichannel marketing? And why might a Omnichannel approach be valuable right now? What is the difference between Multichannel and Omnichannel marketing? And why might a Omnichannel approach be valuable right now?

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Print’s not dead, right?

  • In: Direct Marketing, Weekly Vibes

Not only is direct mail still a viable marketing strategy, it could actually provide your company with an opportunity to stand out amidst all of the competition we now find online. While it shouldn’t be your company’s sole tool, it can act in a complementary role in terms of accessing your customers at the right time with a relevant message. While digitization has forced the newspaper and magazine industries to downsize and adapt, companies are still finding benefits from mailing their customers directly.

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How Do You Increase Email Engagement by 20%?

  • In: Direct Marketing

Did you know that when you use animated GIFs within your email content, your click-through rates could increase by more than 20%?

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Direct Marketing Lists – Avoid Ho-Hum and Get Extraordinary Results

  • In: Direct Marketing

The marketing Silly Season is upon us. You know, the one that runs from the end of October into the beginning of January. The frenzy begins with Halloween (scary) and Election Day (scarier). After more anxious positioning, there’s Thanksgiving, Black Friday and Cyber Monday. Following a brief period of analyzing data, adjusting tactics, licking wounds […]

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