What’s Working in Marketing- 2020?
Nine months into 2020, it is safe to say, this year has had a lot of surprises. So, what has working in marketing this year? Here is what we have found:
Read more6 Tips for Effective Content Marketing
According to HubSpot, nearly 70% of business are investing in upping their content production this year. What can you do to make sure your content stands out from the rest?
Read moreWhy Is Insight In Marketing Important?
What is the difference between using data and using data effectively? Having insight or discernment is the key. Think about the old adage: knowledge is knowing that a tomato is a fruit, wisdom is knowing that it doesn’t belong in a fruit salad. Therefore if data = knowledge, then insight helps you to now where to put it effectively.
Read more3 Ways Data Helps You Get Customers
Data driven marketing is kinda our thing. We are asked a lot about how data can help you win customers.
Read moreWhat’s The Deal With OmniChannel Marketing?
What is the difference between Multichannel and Omnichannel marketing? And why might a Omnichannel approach be valuable right now? What is the difference between Multichannel and Omnichannel marketing? And why might a Omnichannel approach be valuable right now?
Read morePrint’s not dead, right?
Not only is direct mail still a viable marketing strategy, it could actually provide your company with an opportunity to stand out amidst all of the competition we now find online. While it shouldn’t be your company’s sole tool, it can act in a complementary role in terms of accessing your customers at the right time with a relevant message. While digitization has forced the newspaper and magazine industries to downsize and adapt, companies are still finding benefits from mailing their customers directly.
Read moreHow Do You Increase Email Engagement by 20%?
Did you know that when you use animated GIFs within your email content, your click-through rates could increase by more than 20%?
Read moreDirect Marketing Lists – Avoid Ho-Hum and Get Extraordinary Results
The marketing Silly Season is upon us. You know, the one that runs from the end of October into the beginning of January. The frenzy begins with Halloween (scary) and Election Day (scarier). After more anxious positioning, there’s Thanksgiving, Black Friday and Cyber Monday. Following a brief period of analyzing data, adjusting tactics, licking wounds […]
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