How do these marketing channels stack up?

  • In: Data Trends, Digital Marketing, Direct Marketing, Email Marketing, SEO, Social Media

There are A LOT of different marketing channels out there. What are the pros and cons of some of the common ones?

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Why _____ Isn’t “Dead”

  • In: Direct Marketing, Email Marketing

It seems like sooooo many articles/emails/ebooks/Facebook videos are titled something along the lines of: “blank” is dead. Or “Why the new ios update is going to kill email marketing.” Or “3 stats that prove print and mail is dead.” But it is? For the most part those titles are just clickbait, and the content just proves how it is very much not dead.

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Should You Be Repurposing Content?

  • In: Digital Marketing, Direct Marketing, Social Media

Recycling or repurposing content has a lot more advantages than just saving time! Here’s four we’ve found.

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What Is The Future Of TV Ads?

  • In: Business Marketing, Digital Marketing, Direct Marketing

With customer attention spread so thin and cable tv subscriptions consistently falling, (over 16 million in the last five years) it can be easy to wonder what the future of advertising for linear tv will be.

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Direct Mail In Multichannel Campaigns?

  • In: Data Trends, Direct Marketing

Digital marketing is worth all the hype we give it. However, many businesses are focusing exclusively on digital and forgetting about other effective channels like Direct Mail.

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4 Ways To Shorten The Path To Purchase

  • In: Business Marketing, Digital Marketing, Direct Marketing

Holiday shopping looks a little different this year. Many brands are focusing on e-commerce. 90% of consumers are saying they are going to shop online this year. What can you do to raise the bar and make it easier for consumers to buy from you?

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The 4 Keys To Success In This Environment

  • In: Data Trends, Digital Marketing, Direct Marketing, SEO

We know all the ways things have changed this year. We also know how much trends ,such as relying on digital marketing channels, has sped up. It makes us wonder what we can do to survive and adapt with these changes. Here are four keys to success.

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Can you use Geo-Fencing?

  • In: Digital Marketing, Direct Marketing, SEO

We often focus on how to optimize your website and other online presences. There are also many real-world ways to generate online traffic, such as geofencing. What is geofencing? And how can you use it grow your business?

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How Can Data Help Multichannel Marketing?

  • In: Digital Marketing, Direct Marketing, Social Media

Quality data and the proper interpretation is the foundation for any campaign. Especially for campaigns using more than one more channel. Customers now want personalized messages and interaction in the channel of their choice. The only way to do that successfully is have ongoing campaigns, spread out of many channels. How can data help?

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What’s Working in Marketing- 2020?

  • In: Business Marketing, Design Trends, Digital Marketing, Direct Marketing

Nine months into 2020, it is safe to say, this year has had a lot of surprises. So, what has working in marketing this year? Here is what we have found:

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