Print’s not dead, right?

In: Direct Marketing, Weekly Vibes

Not only is direct mail still a viable marketing strategy, it could actually provide your company with an opportunity to stand out amidst all of the competition we now find online. While it shouldn’t be your company’s sole tool, it can act in a complementary role in terms of accessing your customers at the right time with a relevant message. While digitization has forced the newspaper and magazine industries to downsize and adapt, companies are still finding benefits from mailing their customers directly.

How Do You Increase Email Engagement by 20%?

In: Direct Marketing

Did you know that when you use animated GIFs within your email content, your click-through rates could increase by more than 20%?

Direct Marketing Lists – Avoid Ho-Hum and Get Extraordinary Results

In: Direct Marketing

The marketing Silly Season is upon us. You know, the one that runs from the end of October into the beginning of January. The frenzy begins with Halloween (scary) and Election Day (scarier). After more anxious positioning, there’s Thanksgiving, Black Friday and Cyber Monday. Following a brief period of analyzing data, adjusting tactics, licking wounds […]