How Do You Increase Email Engagement by 20%?

  • In: Direct Marketing

Did you know that when you use animated GIFs within your email content, your click-through rates could increase by more than 20%? As published earlier this week by SubjectLine.com, studies show that when animated GIFs are used within email messages, click-through rates increase by roughly 27% for consumers and 22% for business. What is an […]

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Direct Marketing Lists – Avoid Ho-Hum and Get Extraordinary Results

  • In: Direct Marketing

The marketing Silly Season is upon us. You know, the one that runs from the end of October into the beginning of January. The frenzy begins with Halloween (scary) and Election Day (scarier). After more anxious positioning, there’s Thanksgiving, Black Friday and Cyber Monday. Following a brief period of analyzing data, adjusting tactics, licking wounds […]

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