How do these marketing channels stack up?
There are A LOT of different marketing channels out there. What are the pros and cons of some of the common ones?
Read moreWhy _____ Isn’t “Dead”
It seems like sooooo many articles/emails/ebooks/Facebook videos are titled something along the lines of: “blank” is dead. Or “Why the new ios update is going to kill email marketing.” Or “3 stats that prove print and mail is dead.” But it is? For the most part those titles are just clickbait, and the content just proves how it is very much not dead.
Read moreShould You Be Repurposing Content?
Recycling or repurposing content has a lot more advantages than just saving time! Here’s four we’ve found.
Read moreWhat Is The Future Of TV Ads?
With customer attention spread so thin and cable tv subscriptions consistently falling, (over 16 million in the last five years) it can be easy to wonder what the future of advertising for linear tv will be.
Read moreDirect Mail In Multichannel Campaigns?
Digital marketing is worth all the hype we give it. However, many businesses are focusing exclusively on digital and forgetting about other effective channels like Direct Mail.
Read more4 Ways To Shorten The Path To Purchase
Holiday shopping looks a little different this year. Many brands are focusing on e-commerce. 90% of consumers are saying they are going to shop online this year. What can you do to raise the bar and make it easier for consumers to buy from you?
Read moreThe 4 Keys To Success In This Environment
We know all the ways things have changed this year. We also know how much trends ,such as relying on digital marketing channels, has sped up. It makes us wonder what we can do to survive and adapt with these changes. Here are four keys to success.
Read moreCan you use Geo-Fencing?
We often focus on how to optimize your website and other online presences. There are also many real-world ways to generate online traffic, such as geofencing. What is geofencing? And how can you use it grow your business?
Read moreHow Can Data Help Multichannel Marketing?
Quality data and the proper interpretation is the foundation for any campaign. Especially for campaigns using more than one more channel. Customers now want personalized messages and interaction in the channel of their choice. The only way to do that successfully is have ongoing campaigns, spread out of many channels. How can data help?
Read moreWhat’s Working in Marketing- 2020?
Nine months into 2020, it is safe to say, this year has had a lot of surprises. So, what has working in marketing this year? Here is what we have found:
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