The End Of The Cookie: Part 2

  • In: Digital Marketing, Weekly Vibes

What is going to fill the void left by third party cookies? We know for sure that our reliance on data isn’t going to change. It’s the foundation of marketing. We are always going to need to know who our audience is.

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The End of Cookies as we Know it. Part 1

  • In: Digital Marketing, Weekly Vibes

In January Google announced that they are going to phase out third party cookies in the next two years. This created quite a buzz but what does it actually mean and what should you do?

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Can You Use Your Employees in Marketing?

  • In: Digital Marketing, Weekly Vibes

For many brands, showing off their products with expensive photoshoots, isn’t possible right now because their employees are working from home in areas that are in lock down. What are they doing instead? Many campaigns are using their employees in their marketing.

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Be An Email Campaign Guru

  • In: Digital Marketing, Weekly Vibes

Before you even get started, make sure your tools/programs are all set up and integrated. Integrating programs is one way to streamline your workflow. Brainstorm other ways to streamline workflow. Working efficiently will make it easier to keep track of all the pieces needed for your campaign. And it will also help you work faster.

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What’s The Deal With OmniChannel Marketing?

  • In: Digital Marketing, Direct Marketing, Weekly Vibes

What is the difference between Multichannel and Omnichannel marketing? And why might a Omnichannel approach be valuable right now? What is the difference between Multichannel and Omnichannel marketing? And why might a Omnichannel approach be valuable right now?

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Let’s go digital…

  • In: Digital Marketing, Weekly Vibes

As more and more of us are staying home and sheltering in place, there has been a massive usage increases in social media platforms, messaging apps, and video streaming services. For example, Nielsen reported a 61% increase in streaming these last few weeks. Not only are we spending more time on social media, streaming, and messaging, there has been a massive increase in consuming news content. This is a great opportunity to shift your marketing dollars towards digital, especially social media content.

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Be Adaptable.

  • In: Digital Marketing, Weekly Vibes

In these unprecedented times, the future may seem uncertain: especially for small businesses. However, we are also in a time where many brands are already positioned to weather this storm. Most businesses have shifted to digital or direct mail marketing. Now more than ever, that is where the people are: at home or on their devices. So now, the most important thing you can do is to stay calm and think strategically.

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What’s New With DOOH?

  • In: Digital Marketing

DOOH stands for “Digital Out-Of-Home” (or digital signage) and this is what you want to spend your marketing dollars on if you’re looking to reach consumers while they are “on the go;” such as in transit, in commercial locations or in waiting areas.

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