Let’s go digital…

  • In: Digital Marketing, Weekly Vibes

As more and more of us are staying home and sheltering in place, there has been a massive usage increases in social media platforms, messaging apps, and video streaming services. For example, Nielsen reported a 61% increase in streaming these last few weeks. Not only are we spending more time on social media, streaming, and messaging, there has been a massive increase in consuming news content. This is a great opportunity to shift your marketing dollars towards digital, especially social media content.

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Be Adaptable.

  • In: Digital Marketing, Weekly Vibes

In these unprecedented times, the future may seem uncertain: especially for small businesses. However, we are also in a time where many brands are already positioned to weather this storm. Most businesses have shifted to digital or direct mail marketing. Now more than ever, that is where the people are: at home or on their devices. So now, the most important thing you can do is to stay calm and think strategically.

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What’s New With DOOH?

  • In: Digital Marketing

DOOH stands for “Digital Out-Of-Home” (or digital signage) and this is what you want to spend your marketing dollars on if you’re looking to reach consumers while they are “on the go;” such as in transit, in commercial locations or in waiting areas.

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