What’s Working in Marketing- 2020?

  • In: Business Marketing, Design Trends, Digital Marketing, Direct Marketing

Nine months into 2020, it is safe to say, this year has had a lot of surprises. So, what has working in marketing this year? Here is what we have found:

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Should You Care About Social Media Analytics?

  • In: Digital Marketing, Social Media

There are over 3.8 billion people on social media around the world. That’s a lot of people to advertise to, and a lot of business to compete with. That’s why using social media analytics is so important.

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What’s Your Customer Journey?

  • In: Business, Business Marketing, Digital Marketing

What is a customer journey? The customer journey is the order of all of your customers interactions and experiences with your company and brand.

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6 Tips for Effective Content Marketing

  • In: Business, Digital Marketing, Direct Marketing

According to HubSpot, nearly 70% of business are investing in upping their content production this year. What can you do to make sure your content stands out from the rest?

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How To: Email Marketing in 2020

  • In: Digital Marketing

Before this year, people were starting to say that email marketing was dead. Click rates on smart phones are just not as good as on desktop. However, because of lockdowns and stay at home orders, digital and email marketing became a necessity.

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How To Digital Advertise Effectively

  • In: Digital Marketing, Weekly Vibes

With things changing around us so quickly, having a long-term advertising strategy can be a challenge. We need real time audience data as much as possible. How can we build an adaptable audience in this rapidly changing world?

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The End Of The Cookie: Part 2

  • In: Digital Marketing, Weekly Vibes

What is going to fill the void left by third party cookies? We know for sure that our reliance on data isn’t going to change. It’s the foundation of marketing. We are always going to need to know who our audience is.

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Why Is Insight In Marketing Important?

  • In: Digital Marketing, Direct Marketing, Weekly Vibes

What is the difference between using data and using data effectively? Having insight or discernment is the key. Think about the old adage: knowledge is knowing that a tomato is a fruit, wisdom is knowing that it doesn’t belong in a fruit salad. Therefore if data = knowledge, then insight helps you to now where to put it effectively.

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The End of Cookies as we Know it. Part 1

  • In: Digital Marketing, Weekly Vibes

In January Google announced that they are going to phase out third party cookies in the next two years. This created quite a buzz but what does it actually mean and what should you do?

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Can You Use Your Employees in Marketing?

  • In: Digital Marketing, Weekly Vibes

For many brands, showing off their products with expensive photoshoots, isn’t possible right now because their employees are working from home in areas that are in lock down. What are they doing instead? Many campaigns are using their employees in their marketing.

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