How do these marketing channels stack up?

  • In: Data Trends, Digital Marketing, Direct Marketing, Email Marketing, SEO, Social Media

There are A LOT of different marketing channels out there. What are the pros and cons of some of the common ones?

Read more

Please Stop Using These 4 Internet Marketing Terms Wrong

  • In: Digital Marketing, Social Media

The internet and the marketing industry have something in common: They are full of terms and acronyms that can feel like an entirely different language. It can be super easy to misunderstand and/or misuse those terms. Here’s 4 “marketing/internet jargon” terms you are probably using wrong!

Read more

How A Lookalike Report Helps Increase Sales

  • In: Business, Data Trends, Digital Marketing, Social Media

LookALike audiences have been a go-to targeting tool for almost a decade. Even before digital marketing, marketers used current audience demographics to target potential customers. With a growing number of AI tools available, businesses of all sizes have access to LookALike targeting. How can you use LookALike to increase sales?

Read more

The Nine Types of Video Your Marketing NEEDS

  • In: Digital Marketing, Email Marketing, Social Media

Did you know that are NINE types of videos your business needs? Gone are the days when the only video advertising was television commercials. Now, video is ever-present in our lives. For example, over 2 BILLION users log into YouTube every month. Just like any other tool available, as a business, your brand is going to need different things from different types of videos. Are you using all the kinds of video?

Read more

6 Things You Can Do To Up Your Content Game

  • In: Digital Marketing, Social Media

Content creation is an integral part of marketing or running a business in general now. Even if you don’t think that you are a quote-on-quote content creator, you probably do create content. Every time you post on Facebook or update Instagram, that’s content. What are some easy things you can do to up your content game?

Read more

The (Un)Official Guide to The Apple Privacy Update

  • In: Business, Digital Marketing, SEO, Social Media

Apple is rolling out an update this week that finally does what they’ve been threatening to do for a lonnnggggg time. Control over the ADFA (Apple’s Device Identifier for Advertisers) and other app tracking tools designed for marketing are being given directly to the users.

Read more

4 Things You Need To Do To Market To Those Under 25

  • In: Design Trends, Digital Marketing, SEO, Social Media, Weekly Vibes

Do you ever read a statistic that just messes with your head? For example, I recently read that by 2022, 41% of the world’s population will be under 25. Which is crazy!! And creates an interesting marketing challenge. How can you effectively market to a generation who has grown up online and is constantly inundated with content and advertising?

Read more

What Do Reviews Really Say About You

  • In: Business, Business Marketing, Digital Marketing, SEO, Social Media

Online reviews are a staple of our lives now. Why should you care about the reviews that your company or products are getting online? Here’s what we have found!

Read more

7 Things You Need To Boost SEO

  • In: Business Marketing, Digital Marketing, SEO

SEO has proven over and over again that it is essential to growing (and maintaining) your business. However, it doesn’t often get the spotlight it deserves! So, here’s some things you need to know about SEO.

Read more

All The Reasons You Need A Buyer Persona

  • In: Business, Digital Marketing, SEO, Social Media

Buyer Personas or Avatars are one of those confusing marketing things that seems to be really important, but no one ever explains why or how you can make one. Buyer Personas are especially valuable in this digital age where you can’t see your customers. They can help make your digital presence and marketing more personal.

Read more