Let’s Talk First Party Data

  • In: Data Trends, Social Media

We talk about First Party Data a lot. What it is?   First party data is data that your company has collected directly from your audience which is made up of customers, site visitors, and social media followers. “First party” refers to the party that collected the data firsthand.   First Party Data is collected from the people you have […]

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Direct Mail In Multichannel Campaigns?

  • In: Data Trends, Direct Marketing

Digital marketing is worth all the hype we give it. However, many businesses are focusing exclusively on digital and forgetting about other effective channels like Direct Mail.

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The 4 Keys To Success In This Environment

  • In: Data Trends, Digital Marketing, Direct Marketing, SEO

We know all the ways things have changed this year. We also know how much trends ,such as relying on digital marketing channels, has sped up. It makes us wonder what we can do to survive and adapt with these changes. Here are four keys to success.

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Can You Use Tracking Pixels On Your Website?

  • In: Data Trends, Digital Marketing, SEO, Social Media

We talk a lot about pixels and pixel data a lot. Pixels, also called tracking pixels or marketing pixels are integral to any marketing strategy. Why?

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Customer Identity in the New Normal

  • In: Data Trends, Digital Marketing

We all acknowledge this this year has create a new normal in marketing. (and everything.) We have learned to be adaptable and prepare for the unexpected. Digital is king and therefore, data is more important than ever. However, we also know that google is phasing out 3rd party cookies and that iOS 14 comes without an IDFA (identifier for advertisers.) It’s a perfect storm of conflicting advertising trends. How do follow our audiences online without being able to identify them?

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Can You Trust Your Data?

  • In: Business, Data Trends

No matter how good the machine you build it is, it’s not going to run well if your fuel is poor quality. Data is the fuel the runs all marketing. The problem is, data error is commonplace. Data providers are all trying to give their clients the best data possible but often the data they are providing doesn’t match up.

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3 Ways Data Helps You Get Customers

  • In: Data Trends, Digital Marketing, Direct Marketing

Data driven marketing is kinda our thing. We are asked a lot about how data can help you win customers.

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Why is Everyone Talking about CCPA?

  • In: Data Trends

As a company who leverages data to help your business grow, we want to let you know that we are taking action to make sure First Direct stays compliant with any privacy laws that come into effect.

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New Movers – Are you missing them?

  • In: Business Marketing, Data Trends

New Mover data from First Direct provides you with truly the most comprehensive, multi-sourced New Mover file available! Updated daily and thoroughly validated our New Movers data is sourced from both transactional and self-reported new movers and are available with numerous selects.

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6 Vehicle Mailing List Secrets

  • In: Data Trends

Add Sales Dollars To Your Pocket And Squash Your Competition. Do you get the results you want from your automobile mailing lists and marketing efforts? I urge you to do more than simply nod and say “yes.” Think about it. Why is it, some companies with a small budget gain real sales from their efforts? […]

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