Customer Identity in the New Normal

In: Data Trends, Digital Marketing

We all acknowledge this this year has create a new normal in marketing. (and everything.) We have learned to be adaptable and prepare for the unexpected. Digital is king and therefore, data is more important than ever. However, we also know that google is phasing out 3rd party cookies and that iOS 14 comes without an IDFA (identifier for advertisers.) It’s a perfect storm of conflicting advertising trends. How do follow our audiences online without being able to identify them?

Can You Trust Your Data?

In: Business, Data Trends

No matter how good the machine you build it is, it’s not going to run well if your fuel is poor quality. Data is the fuel the runs all marketing. The problem is, data error is commonplace. Data providers are all trying to give their clients the best data possible but often the data they are providing doesn’t match up.

3 Ways Data Helps You Get Customers

In: Data Trends, Digital Marketing, Direct Marketing

Data driven marketing is kinda our thing. We are asked a lot about how data can help you win customers.

Why is Everyone Talking about CCPA?

In: Data Trends

As a company who leverages data to help your business grow, we want to let you know that we are taking action to make sure First Direct stays compliant with any privacy laws that come into effect.

New Movers – Are you missing them?

In: Business Marketing, Data Trends

New Mover data from First Direct provides you with truly the most comprehensive, multi-sourced New Mover file available! Updated daily and thoroughly validated our New Movers data is sourced from both transactional and self-reported new movers and are available with numerous selects.