Direct Mail In Multichannel Campaigns?
Digital marketing is worth all the hype we give it. However, many businesses are focusing exclusively on digital and forgetting about other effective channels like Direct Mail.
Read moreThe 4 Keys To Success In This Environment
We know all the ways things have changed this year. We also know how much trends ,such as relying on digital marketing channels, has sped up. It makes us wonder what we can do to survive and adapt with these changes. Here are four keys to success.
Read moreCan You Use Tracking Pixels On Your Website?
We talk a lot about pixels and pixel data a lot. Pixels, also called tracking pixels or marketing pixels are integral to any marketing strategy. Why?
Read moreCustomer Identity in the New Normal
We all acknowledge this this year has create a new normal in marketing. (and everything.) We have learned to be adaptable and prepare for the unexpected. Digital is king and therefore, data is more important than ever. However, we also know that google is phasing out 3rd party cookies and that iOS 14 comes without an IDFA (identifier for advertisers.) It’s a perfect storm of conflicting advertising trends. How do follow our audiences online without being able to identify them?
Read moreCan You Trust Your Data?
No matter how good the machine you build it is, it’s not going to run well if your fuel is poor quality. Data is the fuel the runs all marketing. The problem is, data error is commonplace. Data providers are all trying to give their clients the best data possible but often the data they are providing doesn’t match up.
Read more3 Ways Data Helps You Get Customers
Data driven marketing is kinda our thing. We are asked a lot about how data can help you win customers.
Read moreWhy is Everyone Talking about CCPA?
As a company who leverages data to help your business grow, we want to let you know that we are taking action to make sure First Direct stays compliant with any privacy laws that come into effect.
Read moreNew Movers – Are you missing them?
New Mover data from First Direct provides you with truly the most comprehensive, multi-sourced New Mover file available! Updated daily and thoroughly validated our New Movers data is sourced from both transactional and self-reported new movers and are available with numerous selects.
Read more6 Vehicle Mailing List Secrets
Add Sales Dollars To Your Pocket And Squash Your Competition. Do you get the results you want from your automobile mailing lists and marketing efforts? I urge you to do more than simply nod and say “yes.” Think about it. Why is it, some companies with a small budget gain real sales from their efforts? […]
Read more