The key to any marketing campaign is having a well-thought-out strategy. This is especially true when planning a multichannel campaign because there are more moving pieces. What information do you need to build an effective campaign strategy? And what’s the best way to organize a successful campaign?Read more
55% of consumers say that they will start their holiday shopping before Halloween this year. Which means, the holiday season is here early! Consumers are worried about increased shipping times and product outages, pushing them to get their shopping done early. Americans are also expected to spend 7%-9% more this holiday season! What do you need to get your Holiday Campaign set up on time?Read more
With many companies adjusting to being back in the office or a hybrid work model, employees are having to change their Flow State. What is a Flow State? (Sometimes just called Flow.) Flow is simply that state of mind in which we feel and perform our best and feel at ease. What is the value of companies promoting Flow State? How has the changing work model impacted Flow? And how can you access your Flow State and increase productivity?Read more
The Social Proof Phenomenon is a foundation piece of how our culture buys now. Between Instagram Influencers, Yelp reviews, and 5 star Amazon products, most of us make purchase decisions on the value others see in the product. How can Social Proof and online reviews work for you?Read more
It can be easy as an entrepreneur to try and wear all the hats yourself. We get that. It takes a lot of moving parts and a variety of skills to grow a business. However, there’s a lot of things that aren’t, uh, necessarily in your wheelhouse that can suck up a lot of time and effort. It’s important to know what is the most effective use of your time. Delegation or farming out tasks can free up your time so you can focus on the things you need to do to grow your business.Read more
When working as part of a team, how we work alone as well as how we work together contributes to productivity and efficiency. When employees are stressed or exhausted, engagement and productivity dip and the whole company can feel the effects.
So, what can you as an individual and you as a team do to stay productive?
This week’s episode of our podcast, BeGrowthDriven was very inspiring, and we wanted to pass some of that motivation along! This week’s guest was Maryam Essa Al Ali and the topic was all about finding your purpose, and using that purpose to guide your life! Maryam’s purpose is to help others find their purpose and live as their authentic selves. Her purpose guides not only her life as a whole but also smaller decisions that impact business and family, etc.Read more
Whether or not you think of yourself as creative person, all jobs required creative thinking. And especially as marketers we produce a lot of content, for ourselves and our clients. However, it can be difficult to continue to produce high-quality content when we don’t feel creative or inspired.Read more
Remember like, a year ago when lots of big businesses were saying they weren’t going to require their employees to go back to the office? And then, inevitability they did. A lot of big companies and whole industries (like, banking and wall street,) have gone back to the office. What did we learn from corporate’s ‘year-at-home’? Are industries and office culture really going to adapt to modern life? Or is the 9-5, 5-day-workweek here to stay?Read more