02 Dec

How To Make Personalized Ads Less Creepy

In: Digital Marketing,Uncategorized

We all have heard the jokes about how our phones are listening. Our phones, and tablets, and watches, and computers, and smart speakers. Therefore, when we get super personalized ads it can feel a bit creepy. Like, how do they know my name? and I was literally just talking about this? So, how can we find the balance between personalized marketing and creepy personalization?

25 Nov

Ways To Stand Out This Holiday Season

In: Digital Marketing

Calling Black Friday the biggest shopping event of the year is an understatement. In 2019, consumers spent $7.4 Billion online alone. This year more than ever, online spending is expected to grow. What are some ways to stand out online this holiday season

18 Nov

WFH: Productive or Innovative?

In: Business,WFH

At the start of the pandemic, many companies feared that working remotely would cut done on productivity. Months in, that has proven not to be the case. Many employees feel more productive working remotely. 82% of senior executives surveyed reported seeing productivity levels either stay the same or increase because of working from home. WFH has cut down on something surprising: innovation.

17 Nov

What Is The Future Of TV Ads?

In: Business Marketing,Digital Marketing,Direct Marketing

With customer attention spread so thin and cable tv subscriptions consistently falling, (over 16 million in the last five years) it can be easy to wonder what the future of advertising for linear tv will be.

10 Nov

Direct Mail In Multichannel Campaigns?

In: Data Trends,Direct Marketing

Digital marketing is worth all the hype we give it. However, many businesses are focusing exclusively on digital and forgetting about other effective channels like Direct Mail.

10 Nov

How To: Keep Your Desk Organized

In: Business,Weekly Vibes,WFH

Many of us are spending more time at our desk now. If we aren’t working from home, our desks have become a literal home away from home safe space. It can be easy to let our desks get cluttered, but a messy desk really messes with productivity.

03 Nov

4 Ways To Shorten The Path To Purchase

In: Business Marketing,Digital Marketing,Direct Marketing

Holiday shopping looks a little different this year. Many brands are focusing on e-commerce. 90% of consumers are saying they are going to shop online this year. What can you do to raise the bar and make it easier for consumers to buy from you?

03 Nov

How Can You Increase Sales Volume?

In: Business

We all love talking about the big sale accomplishments, the brag worthy sales. But the day to day is often defined, not by the amount of a sale, but by the quantity of them.

28 Oct

How Your Flow State Can Help Productivity

In: Weekly Vibes,WFH

When was the last time you felt fully engaged in a task and the hours just melted away? That’s called your flow state, something that psychology researcher Mihaly Csikszentmihalyi, from Claremont Graduate University in California, identified.

28 Oct

The 4 Keys To Success In This Environment

In: Data Trends,Digital Marketing,Direct Marketing,SEO

We know all the ways things have changed this year. We also know how much trends ,such as relying on digital marketing channels, has sped up. It makes us wonder what we can do to survive and adapt with these changes. Here are four keys to success.

WFH Blog