23 Dec

What’s New With DOOH?

  • In: Digital Marketing

What’s DOOH Advertising? DOOH stands for “Digital Out-Of-Home” (or digital signage) and this is what you want to spend your marketing dollars on if you’re looking to reach consumers while they are “on the go;” such as in transit, in commercial locations or in waiting areas. Traditionally there are 4 ways to categorize DOOH advertising […]

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04 Dec

Why is Everyone Talking about CCPA?

  • In: Data Trends

Yes – CCPA is on it’s way, but don’t worry, First Direct has you covered! As a company who leverages data to help your business grow, we want to let you know that we are taking action to make sure First Direct stays compliant with any privacy laws that come into effect. What is CCPA? […]

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02 Dec

How Do You Increase Email Engagement by 20%?

  • In: Direct Marketing

Did you know that when you use animated GIFs within your email content, your click-through rates could increase by more than 20%? As published earlier this week by SubjectLine.com, studies show that when animated GIFs are used within email messages, click-through rates increase by roughly 27% for consumers and 22% for business. What is an […]

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26 Nov

Google Made Updates to Algorithms – did your rankings drop?

  • In: SEO

Google Makes Updates to Algorithms – Did your rankings drop? Everytime Google releases a core update, it’s no surprise that businesses tend to suffer in some way or another. With this latest round of algorithm updates, it seems that the biggest complaint from businesses is the drop in their search rankings. There is a silver […]

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27 Feb

New Movers – Are you missing them?

  • In: Business Marketing

New Homeowners spend more in the first 6 months than the average consumer spends in 3 years New Movers are 5 times more likely to become long-term customers if you reach them first New Homeowners spend $9,700 on items for their new home within the first 180 days Total expenditures for the new mover market […]

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27 Feb

5 Ways: How To Win Loyalty and Attract Customers

  • In: Business Marketing

“If you help enough people get what they want…” You probably know the rest of this famous Zig Ziglar quote. In today’s world, if you don’t already know what people want, and give it to them when they want it… somebody else gets the dollars. Problem is, it takes a lot of dollars to figure […]

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27 Feb

6 Vehicle Mailing List Secrets

  • In: Automotive Marketing

Add Sales Dollars To Your Pocket And Squash Your Competition. Do you get the results you want from your automobile mailing lists and marketing efforts? I urge you to do more than simply nod and say “yes.” Think about it. Why is it, some companies with a small budget gain real sales from their efforts? […]

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27 Feb

Direct Marketing Lists – Avoid Ho-Hum and Get Extraordinary Results

  • In: Direct Marketing

The marketing Silly Season is upon us. You know, the one that runs from the end of October into the beginning of January. The frenzy begins with Halloween (scary) and Election Day (scarier). After more anxious positioning, there’s Thanksgiving, Black Friday and Cyber Monday. Following a brief period of analyzing data, adjusting tactics, licking wounds […]

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