Blog

21 Oct

3 Things to focus your Content on in 2022

  • In: Email Marketing,SEO,Social Media,Weekly Vibes
Featured Image - 3 things to focus your content on in 2022

The end of the year always provides such a good time to reflect on trends and the direction we’re going! After a year with so many transitions across industries, privacy laws, and marketing channels, our focuses for next year have also shifted! The areas with the two biggest shifts seem to be in content marketing and audience data.

Read more
13 Oct

What is the foundation of all effective marketing?

  • In: Data Trends,Direct Marketing
Foundation of all effective marketing

Most people’s favorite part of building a marketing campaign are the visuals. While how your marketing looks is important, who you are sending it to, and how  you are sending it should be the first step with any marketing.  Those two things inform everyone’s favorite part of marketing: results.  

Read more
07 Oct

It’s Holiday Campaign Time… Already

  • In: Business,Digital Marketing,Direct Marketing,Email Marketing,Social Media
It's Holiday Campaign Time... Already

55% of consumers say that they will start their holiday shopping before Halloween this year. Which means, the holiday season is here early! Consumers are worried about increased shipping times and product outages, pushing them to get their shopping done early. Americans are also expected to spend 7%-9% more this holiday season! What do you need to get your Holiday Campaign set up on time?

Read more
30 Sep

What is the value of companies promoting Flow State?

  • In: Business,Weekly Vibes,WFH
What is the value of companies promoting Flow State?

With many companies adjusting to being back in the office or a hybrid work model, employees are having to change their Flow State. What is a Flow State? (Sometimes just called Flow.) Flow is simply that state of mind in which we feel and perform our best and feel at ease. What is the value of companies promoting Flow State? How has the changing work model impacted Flow? And how can you access your Flow State and increase productivity?

Read more
23 Sep

What’s new in TV marketing?

  • In: CTV,Digital Marketing,Weekly Vibes
CTV and OTT tv ads

One that stays constant is that we always seek out entertainment and information. Content consumption is at an all-time high and therefore, competition for viewer’s attention is as well. 84% of marketers say that it is getting harder to grab a consumer’s attention with television advertising alone. How can CTV and OTT change that?

Read more
14 Sep

An Update on… “The Apple Privacy Update”

  • In: Business,Data Trends,Social Media,Weekly Vibes
An Update on… “The Apple Privacy Update”

With the upcoming release of Apple’s new Operating System and (another) Apple privacy controversy in the news this week, we thought it was a good time to bring this article back. 😜

Read more
08 Sep

The Value of the Social Proof Phenomenon

  • In: Business,SEO,Social Media
The Value of the Social Proof Phenomenon

The Social Proof Phenomenon is a foundation piece of how our culture buys now. Between Instagram Influencers, Yelp reviews, and 5 star Amazon products, most of us make purchase decisions on the value others see in the product. How can Social Proof and online reviews work for you?

Read more
01 Sep

What tasks are the best use of your time?

  • In: Business,WFH
FEAT - Use of time

It can be easy as an entrepreneur to try and wear all the hats yourself. We get that. It takes a lot of moving parts and a variety of skills to grow a business. However, there’s a lot of things that aren’t, uh, necessarily in your wheelhouse that can suck up a lot of time and effort. It’s important to know what is the most effective use of your time. Delegation or farming out tasks can free up your time so you can focus on the things you need to do to grow your business.

Read more
25 Aug

Get the most out of Instagram – How?

  • In: Social Media
Instagram - FEAT

Instagram can be a confusing and overwhelming beast. It has its own constantly changing algorithm and culture that separates it from any other social media. Getting Instagram to work for you takes time, effort, insight, and unfortunately: intuition. What do you need to get the most out of Instagram?

Read more
18 Aug

What Can Your Team Do Stay Productive?

  • In: Business,Weekly Vibes,WFH
Team - Stay Productive

When working as part of a team, how we work alone as well as how we work together contributes to productivity and efficiency. When employees are stressed or exhausted, engagement and productivity dip and the whole company can feel the effects.
So, what can you as an individual and you as a team do to stay productive?

Read more
11 Aug

How do these marketing channels stack up?

  • In: Data Trends,Digital Marketing,Direct Marketing,Email Marketing,SEO,Social Media
Marketing channels feat

There are A LOT of different marketing channels out there. What are the pros and cons of some of the common ones?

Read more
04 Aug

How Purpose Drives Business Decisions

  • In: Business,Weekly Vibes,WFH
How Purpose Drives Business Decisions

This week’s episode of our podcast, BeGrowthDriven was very inspiring, and we wanted to pass some of that motivation along! This week’s guest was Maryam Essa Al Ali and the topic was all about finding your purpose, and using that purpose to guide your life! Maryam’s purpose is to help others find their purpose and live as their authentic selves. Her purpose guides not only her life as a whole but also smaller decisions that impact business and family, etc.

Read more
28 Jul

Data, Analytics, and Insight: What’s The Difference?

  • In: Data Trends
Data, Analytics, and Insight: What's The Difference?

As a data-driven marketing company we focus a lot on data, analytics, and insight. However, it seems like a lot of people use those words almost interchangeably. Are they the same thing? What do they mean for your business?

Read more
21 Jul

The Best Creative Block Crusher

  • In: Business,Social Media,Weekly Vibes,WFH
The Best Creative Block Crusher

Whether or not you think of yourself as creative person, all jobs required creative thinking. And especially as marketers we produce a lot of content, for ourselves and our clients. However, it can be difficult to continue to produce high-quality content when we don’t feel creative or inspired.

Read more
14 Jul

What did we learn from corporate’s WFH year?

  • In: Business,WFH
What did we learn from corporate’s WFH year?

Remember like, a year ago when lots of big businesses were saying they weren’t going to require their employees to go back to the office? And then, inevitability they did. A lot of big companies and whole industries (like, banking and wall street,) have gone back to the office. What did we learn from corporate’s ‘year-at-home’? Are industries and office culture really going to adapt to modern life? Or is the 9-5, 5-day-workweek here to stay?

Read more
07 Jul

7 Ways To Make Your Content More Engaging

  • In: Email Marketing,SEO,Social Media
engaging content

Content creation is an integral part of marketing or running a business in general now. However, a lot of companies struggle with creating content that generates engagement. Part of the value of content creation is that engagement and the conversation between brand and consumer. What can you do to create engaging content for your brand?

Read more
30 Jun

Why _____ Isn’t “Dead”

  • In: Direct Marketing,Email Marketing
Why ___ isn't "dead"?

It seems like sooooo many articles/emails/ebooks/Facebook videos are titled something along the lines of: “blank” is dead. Or “Why the new ios update is going to kill email marketing.” Or “3 stats that prove print and mail is dead.” But it is? For the most part those titles are just clickbait, and the content just proves how it is very much not dead.

Read more
23 Jun

Please Stop Using These 4 Internet Marketing Terms Wrong

  • In: Digital Marketing,Social Media
Please Stop Using These 4 Internet Marketing Terms Wrong

The internet and the marketing industry have something in common: They are full of terms and acronyms that can feel like an entirely different language. It can be super easy to misunderstand and/or misuse those terms. Here’s 4 “marketing/internet jargon” terms you are probably using wrong!

Read more
16 Jun

5 Ways to Help Emails Reach People

  • In: Email Marketing
5 Ways to Help Emails Reach People

There are so many things that impact an email’s effectiveness. Often, what matters to the consumer and what matters to the email service are very different things. It’s important to strike the right balance in making consumer and email service happy, as well as reaching your goal in sending the email. So, how can you make sure your emails are opened?

Read more
09 Jun

How A Lookalike Report Helps Increase Sales

  • In: Business,Data Trends,Digital Marketing,Social Media
LookALIke Featured

LookALike audiences have been a go-to targeting tool for almost a decade. Even before digital marketing, marketers used current audience demographics to target potential customers. With a growing number of AI tools available, businesses of all sizes have access to LookALike targeting. How can you use LookALike to increase sales?

Read more
02 Jun

The Nine Types of Video Your Marketing NEEDS

  • In: Digital Marketing,Email Marketing,Social Media
Video Types FEAT

Did you know that are NINE types of videos your business needs? Gone are the days when the only video advertising was television commercials. Now, video is ever-present in our lives. For example, over 2 BILLION users log into YouTube every month. Just like any other tool available, as a business, your brand is going to need different things from different types of videos. Are you using all the kinds of video?

Read more
18 May

Need a Refocus Break?

  • In: Business,Weekly Vibes,WFH
Need a Refocus Break?

In this digital world, a lot of us probably spend more time at our desks than we’d like to. Long amounts of time staring at a computer can take a toll! Here’s a few things you can do to give you a physical and mental break.

Read more
11 May

6 Things You Can Do To Up Your Content Game

  • In: Digital Marketing,Social Media
Content Creation Featured

Content creation is an integral part of marketing or running a business in general now. Even if you don’t think that you are a quote-on-quote content creator, you probably do create content. Every time you post on Facebook or update Instagram, that’s content. What are some easy things you can do to up your content game?

Read more
04 May

5 Things To Help You Stay Productive

  • In: Business,Weekly Vibes
Stay Productive

We often focus on tips and tricks to help your business, but nothing is important to your business than you! Did you know that April is Stress Awareness month and May is Mental Health Month? What can you do to make sure you are running at your highest capacity and stay productive?

Read more
28 Apr

The (Un)Official Guide to The Apple Privacy Update

  • In: Business,Digital Marketing,SEO,Social Media
Privacy Update

Apple is rolling out an update this week that finally does what they’ve been threatening to do for a lonnnggggg time. Control over the ADFA (Apple’s Device Identifier for Advertisers) and other app tracking tools designed for marketing are being given directly to the users.

Read more
20 Apr

4 Things You Need To Do To Market To Those Under 25

  • In: Design Trends,Digital Marketing,SEO,Social Media,Weekly Vibes
Under 25 Featured

Do you ever read a statistic that just messes with your head? For example, I recently read that by 2022, 41% of the world’s population will be under 25. Which is crazy!! And creates an interesting marketing challenge. How can you effectively market to a generation who has grown up online and is constantly inundated with content and advertising?

Read more
13 Apr

Are You Delegating The Right Tasks?

  • In: Business
Delegate feat

Our podcast (BeGrowthDriven) this week was all about things that are valuable to delegate to other businesses. Here the 5 things that we found to be at the top of the delegation list!

Read more
06 Apr

What Do Reviews Really Say About You

  • In: Business,Business Marketing,Digital Marketing,SEO,Social Media
Reviews Featured

Online reviews are a staple of our lives now. Why should you care about the reviews that your company or products are getting online? Here’s what we have found!

Read more
31 Mar

7 Things You Need To Boost SEO

  • In: Business Marketing,Digital Marketing,SEO
SEO featured

SEO has proven over and over again that it is essential to growing (and maintaining) your business. However, it doesn’t often get the spotlight it deserves! So, here’s some things you need to know about SEO.

Read more
23 Mar

All The Reasons You Need A Buyer Persona

  • In: Business,Digital Marketing,SEO,Social Media
Buyer Persona

Buyer Personas or Avatars are one of those confusing marketing things that seems to be really important, but no one ever explains why or how you can make one. Buyer Personas are especially valuable in this digital age where you can’t see your customers. They can help make your digital presence and marketing more personal.

Read more
16 Mar

Should Your Face Be Your Brand Face?

  • In: Digital Marketing,Social Media

While branding your company most people focus on things like logos, colors, message. Which is all super important! However, in this visual digital world we are living, putting a face to the name (or brand, in this case) is very valuable. For example, pictures with faces in them are on average 38% more likely to get likes and 32% more likely to receive comments.

Read more
09 Mar

Email Marketing Opt-Ins Explained

  • In: Email Marketing
Email Marketing

Although “the end of email” has been threatened may times in recent years, this year has shown us that email isn’t going anywhere. In fact, more than 50% of people in the US check their personal email over 10 times a day!

Read more
02 Mar

Let’s Talk: Digital Display

  • In: Digital Marketing,Social Media
DigitalBlogFeatured

We’ve talked a lot about specific types of Digital Display Ads but what are the differences them? And how do you what type of Digital Display is the best fit for your business?

Read more
23 Feb

What Do You Need to Have a Successful Podcast?

  • In: Digital Marketing,Social Media
Podcast featured

There’s a lot of fears people have about starting a podcast; Here’s some things you can do to create a successful podcast!

Read more
16 Feb

The Best Social Media Platform For You

  • In: Social Media
Best Social Media for you

There are so. many. social media platforms available. Each have their own flavor and specialty. It can be overwhelming to figure what platforms are the best fit for you and your company.

Read more
10 Feb

Should You Be Repurposing Content?

  • In: Digital Marketing,Direct Marketing,Social Media
Repurpose content

Recycling or repurposing content has a lot more advantages than just saving time! Here’s four we’ve found.

Read more
02 Feb

Let’s Talk First Party Data

  • In: Data Trends,Social Media
First Party Data

We talk about First Party Data a lot. What it is?   First party data is data that your company has collected directly from your audience which is made up of customers, site visitors, and social media followers. “First party” refers to the party that collected the data firsthand.   First Party Data is collected from the people you have […]

Read more
26 Jan

Are You Scared of Live Streaming?

  • In: Digital Marketing,SEO,Social Media
Live Streaming

Did you know? 92% of marketers who use any type of video say that using live video is an important part of their marketing strategies.
With so many marketing professionals valuing live video, it really makes you wonder: Why all the hype?

Read more
19 Jan

What You Need To Know About SaaS

  • In: Business Marketing,Digital Marketing
SaaS

SaaS stands for software as a service and is sometimes known as “cloud-based software.” In the past few years, the Saas industry has exploded and has become the default type of software for most business technology. SaaS is differentiated from other cloud-based technology because it’s focus in entirely on products for business.

Read more
12 Jan

The WhatsApp Privacy Controversy

  • In: Digital Marketing,Social Media
WhatsApp

At the beginning of this week, WhatsApp updated their privacy policy, and it sparked a lot of controversy over advertising vs privacy rights.

Read more
11 Jan

The Instagram Algorithm – 2021

  • In: Digital Marketing,Social Media
Instagram featured

The Instagram algorithm is the bane of some people’s existence. And yes, it is confusing since they moved from a chronological feed. It’s important to know how to best leverage the Instagram algorithm to make sure your content is being seen!

Read more
06 Jan

3 Things To Expect On Social Media In 2021

  • In: Social Media
Social Media 2021

In the past couple years, one platform after another has adapted a “stories” feature. LinkedIn, Spotify, and Twitter all added stories features in 2020.

Read more
16 Dec

A DOOH Overview

  • In: Design Trends,Digital Marketing
DOOH

Digital Out-Of-Home (DOOH) is a return to old school advertising, combining the classic advertising experience with new technology and programmatic ad delivery.

Read more
09 Dec

How Important Is Your Business Listing?

  • In: Business
Listing

The way consumers search for things has fundamentally changed. It used to be where you search for pizza and that would get you the information on Pizza places in your area that you needed. How have things changed?

Read more
02 Dec

How To Make Personalized Ads Less Creepy

  • In: Digital Marketing
MEME

We all have heard the jokes about how our phones are listening. Our phones, and tablets, and watches, and computers, and smart speakers. Therefore, when we get super personalized ads it can feel a bit creepy. Like, how do they know my name? and I was literally just talking about this? So, how can we find the balance between personalized marketing and too much personalization?

Read more
25 Nov

Ways To Stand Out This Holiday Season

  • In: Digital Marketing
black friday

Calling Black Friday the biggest shopping event of the year is an understatement. In 2019, consumers spent $7.4 Billion online alone. This year more than ever, online spending is expected to grow. What are some ways to stand out online this holiday season? Instead of the usual ‘one-day-only % off’ sale, campaigns focused on other […]

Read more
18 Nov

WFH: Productive or Innovative?

  • In: Business,WFH
WFH innovation

At the start of the pandemic, many companies feared that working remotely would cut done on productivity. Months in, that has proven not to be the case. Many employees feel more productive working remotely. 82% of senior executives surveyed reported seeing productivity levels either stay the same or increase because of working from home. WFH […]

Read more
17 Nov

What Is The Future Of TV Ads?

  • In: Business Marketing,Digital Marketing,Direct Marketing
The Future Of TV

With customer attention spread so thin and cable tv subscriptions consistently falling, (over 16 million in the last five years) it can be easy to wonder what the future of advertising for linear tv will be.

Read more
10 Nov

Direct Mail In Multichannel Campaigns?

  • In: Data Trends,Direct Marketing
Direct Mail

Digital marketing is worth all the hype we give it. However, many businesses are focusing exclusively on digital and forgetting about other effective channels like Direct Mail.

Read more
10 Nov

How To: Keep Your Desk Organized

  • In: Business,Weekly Vibes,WFH
Keep Your Desk Organized

Many of us are spending more time at our desk now. If we aren’t working from home, our desks have become a literal home away from home safe space. It can be easy to let our desks get cluttered, but a messy desk really messes with productivity.

Read more
03 Nov

4 Ways To Shorten The Path To Purchase

  • In: Business Marketing,Digital Marketing,Direct Marketing
Shorten the sales path

Holiday shopping looks a little different this year. Many brands are focusing on e-commerce. 90% of consumers are saying they are going to shop online this year. What can you do to raise the bar and make it easier for consumers to buy from you?

Read more
03 Nov

How Can You Increase Sales Volume?

  • In: Business
sales volume

We all love talking about the big sale accomplishments, the brag worthy sales. But the day to day is often defined, not by the amount of a sale, but by the quantity of them.

Read more
28 Oct

How Your Flow State Can Help Productivity

  • In: Weekly Vibes,WFH
Flow State - productive

When was the last time you felt fully engaged in a task and the hours just melted away? That’s called your flow state, something that psychology researcher Mihaly Csikszentmihalyi, from Claremont Graduate University in California, identified.

Read more
28 Oct

The 4 Keys To Success In This Environment

  • In: Data Trends,Digital Marketing,Direct Marketing,SEO

We know all the ways things have changed this year. We also know how much trends ,such as relying on digital marketing channels, has sped up. It makes us wonder what we can do to survive and adapt with these changes. Here are four keys to success.

Read more
21 Oct

Can You Use Tracking Pixels On Your Website?

  • In: Data Trends,Digital Marketing,SEO,Social Media
PIxels

We talk a lot about pixels and pixel data a lot. Pixels, also called tracking pixels or marketing pixels are integral to any marketing strategy. Why?

Read more
14 Oct

Customer Identity in the New Normal

  • In: Data Trends,Digital Marketing

We all acknowledge this this year has create a new normal in marketing. (and everything.) We have learned to be adaptable and prepare for the unexpected. Digital is king and therefore, data is more important than ever. However, we also know that google is phasing out 3rd party cookies and that iOS 14 comes without an IDFA (identifier for advertisers.) It’s a perfect storm of conflicting advertising trends. How do follow our audiences online without being able to identify them?

Read more
07 Oct

Are Digital Audio Ads Worth The Hype?

  • In: Digital Marketing

Digital Audio Ads have exploded this year. Its estimated that advertisers will spend $3.72 billion this year on digital audio advertising. So why all the hype?

Read more
30 Sep

How To: Be A Team Player

  • In: Business,WFH
Be Team Player

Today the people in our work teams might be spread out across the country – or the world. It is easy to take it for granted that because of technology, we are able to work together and solve problems no matter where we are physically. The need for good teamwork will always be a necessity. How can we be good team players?

Read more
30 Sep

Can you use Geo-Fencing?

  • In: Digital Marketing,Direct Marketing,SEO
Geo-Fencing

We often focus on how to optimize your website and other online presences. There are also many real-world ways to generate online traffic, such as geofencing. What is geofencing? And how can you use it grow your business?

Read more
22 Sep

How Can Data Help Multichannel Marketing?

  • In: Digital Marketing,Direct Marketing,Social Media
Use Data To Inform Multichannel Campaigns

Quality data and the proper interpretation is the foundation for any campaign. Especially for campaigns using more than one more channel. Customers now want personalized messages and interaction in the channel of their choice. The only way to do that successfully is have ongoing campaigns, spread out of many channels. How can data help?

Read more
22 Sep

How to: Declutter Your Digital Space

  • In: Business,WFH
Digital declutter

Let’s be honest, having a totally cleaned out inbox or a completely crossed off to-do list is one of life’s great joys. Clean digital workspace can help your focus and productivity. So what can you do to declutter your digital space?

Read more
15 Sep

What’s Working in Marketing- 2020?

  • In: Business Marketing,Design Trends,Digital Marketing,Direct Marketing
Marketing trends 2020

Nine months into 2020, it is safe to say, this year has had a lot of surprises. So, what has working in marketing this year? Here is what we have found:

Read more
04 Sep

Should You Care About Social Media Analytics?

  • In: Digital Marketing,Social Media
Social Media Analytics

There are over 3.8 billion people on social media around the world. That’s a lot of people to advertise to, and a lot of business to compete with. That’s why using social media analytics is so important.

Read more
04 Sep

What’s Your Customer Journey?

  • In: Business,Business Marketing,Digital Marketing
customer journey

What is a customer journey? The customer journey is the order of all of your customers interactions and experiences with your company and brand.

Read more
31 Aug

6 Tips for Effective Content Marketing

  • In: Business,Digital Marketing,Direct Marketing
Content marketing

According to HubSpot, nearly 70% of business are investing in upping their content production this year. What can you do to make sure your content stands out from the rest?

Read more
25 Aug

How can you get past creative blocks?

  • In: WFH
Get over creative blocks

As marketers we have to produce a lot of content. However, it can be difficult to continue to produce high-quality content when we don’t feel creative or inspired.

Read more
25 Aug

How to increase your adaptability

  • In: Business,WFH
How to: Adapt to change

If this year has taught us anything it’s that being to react well to inevitability of change is a must-have trait. In venture investor Natalie Fratto’s TED Talk on adaptability, she focused on how we can work on a becoming more adaptable in the workplace.

Read more
14 Aug

How To: Email Marketing in 2020

  • In: Digital Marketing
email marketing 2020

Before this year, people were starting to say that email marketing was dead. Click rates on smart phones are just not as good as on desktop. However, because of lockdowns and stay at home orders, digital and email marketing became a necessity.

Read more
11 Aug

Can A Hobby Help Your Sanity & Productivity?

  • In: Business,WFH
Hobbies can help your productivity

John Donohue worked as an editor at the New Yorker for more than twenty years, however his job became redundant and five years ago he lost his job. What helped keep him sane as he transitioned into being a stay-at-home dad? He started doodling.

Read more
07 Aug

Work Together To WFH

  • In: WFH
wfh together

many parents are dealing with how to balance working from home and homeschooling their kids. What are some ways to help your kids with their online classes and keep up your own productivity?

Read more
06 Aug

Can You Trust Your Data?

  • In: Business,Data Trends
data accuracy

No matter how good the machine you build it is, it’s not going to run well if your fuel is poor quality. Data is the fuel the runs all marketing. The problem is, data error is commonplace. Data providers are all trying to give their clients the best data possible but often the data they are providing doesn’t match up.

Read more
04 Aug

How To Make: “Junk Vessels”

  • In: Weekly Vibes,WFH
Hollie Velton-Lettrell's Junk Vases

Kids go back to school here this week, but we are always looking for fun projects to do together! How about plastic trash vases?
Hollie Velton-Lattrell was surprised by how many plastic containers her family was going through during quarantine. So, she started looking for a creative way to up-cycle them.

Read more
31 Jul

How To Digital Advertise Effectively

  • In: Digital Marketing,Weekly Vibes
market effectively 2020

With things changing around us so quickly, having a long-term advertising strategy can be a challenge. We need real time audience data as much as possible. How can we build an adaptable audience in this rapidly changing world?

Read more
30 Jul

Why does WFH have a bad track record?

  • In: Business,WFH
WHy doesWhy have a bad track record

Many companies (including our own) have been forced to adapt to WFH this year. Many of us enjoy working from home now and flexibility it offers. Why haven’t companies pushed WFH before?
Well, they have. And it hasn’t always gone well.

Read more
23 Jul

Do You Have A Zoom Shirt?

  • In: Weekly Vibes,WFH
zoom shirt

The “zoom shirt” is a trend born out of working from home. It’s too easy at home to not dress up for work at all. Or get out of your pajamas. And so, the “zoom shirt” became a quick way to reclaim some level of professionalism when on zoom business calls, but something you don’t have to wear all day while working from your couch.

Read more
07 Jul

Tired of Slow WIFI?

  • In: Weekly Vibes,WFH
Slow wifi

We’ve all been on a zoom call with someone who’s internet has um, not been the greatest. It’s super frustrating for everyone involved. What can you do to make sure your WIFI is always as fast as you need?

Read more
02 Jul

Cool Covid Ads?

  • In: Design Trends,Weekly Vibes
Cool Covid Ads?

Four months in, Corona Virus ads are common place. Honestly its a little jarring to see an ad not referencing the virus or pandemic. However, A lot of companies have gotten slack for “opportunistic” advertising.

Read more
19 Jun

The End Of The Cookie: Part 2

  • In: Digital Marketing,Weekly Vibes
post cookie world 2

What is going to fill the void left by third party cookies? We know for sure that our reliance on data isn’t going to change. It’s the foundation of marketing. We are always going to need to know who our audience is.

Read more
19 Jun

Modern Art Projects

  • In: Weekly Vibes,WFH
tate modern art projects

Looking for a fun art project to do with your kids (or by yourself honestly) this summer? The Tate Modern art museum in London has a website full of fun (and education) things to do to keep you busy this summer.

Read more
19 Jun

A Nod to Postal Design

  • In: Design Trends,Weekly Vibes
A nod to Postal design tweet

In May 2020, The Design Museum in London started a Twitter thread highlighting the postal service. People from all over the world shared pictures or their favorite mailboxes, stamps, and signs.

Read more
16 Jun

Why Is Insight In Marketing Important?

  • In: Digital Marketing,Direct Marketing,Weekly Vibes
What is the value of using insight in your marketing?

What is the difference between using data and using data effectively? Having insight or discernment is the key. Think about the old adage: knowledge is knowing that a tomato is a fruit, wisdom is knowing that it doesn’t belong in a fruit salad. Therefore if data = knowledge, then insight helps you to now where to put it effectively.

Read more
08 Jun

The End Of Cookies As We Know It. Part 1

  • In: Digital Marketing,Weekly Vibes
post cookie world

In January Google announced that they are going to phase out third party cookies in the next two years. This created quite a buzz but what does it actually mean and what should you do?

Read more
01 Jun

Why Do You Need a Website?

  • In: SEO,Weekly Vibes
Why do you need a website?

Only 64% of small business have their own website. While the majority, it’s a smaller number than expected. Of the that left over 36%, most use social media instead of a website. Here are three reasons to have a website:

Read more
26 May

Wanna Go To A Drive By Art Show?

  • In: Weekly Vibes
Paintings by Darius Yektai,

During the first weekend in May, the artist, Warren Neidich organized a drive by art show in Long Island. The event was planned in just a few weeks and advertised quickly with signs placed in neighborhoods. The art show featured work from 52 artists in the South Fork of Long Island.

Read more
25 May

What’s the deal with Google Analytics?

  • In: SEO,Weekly Vibes
Google Analytics

Do google analytics seem a little overwhelming to you? You are not alone. Google analytics is one of those things that is just assumed to be set up for every business, but it is notoriously complicated. So, what’s the deal with Google Analytics and how can you make it work for you?

Read more
19 May

Don’t let the Garden Eels Forget

  • In: Weekly Vibes
Garden eels

The Sumida Aquarium in Tokyo has been closed since March 1st because of the pandemic. They are dealing with an usual problem. Their beloved Garden Eels are forgetting about humans. The normally extroverted eels are used to hundreds of faces peering dow

Read more
19 May

Is Zoom Burnout a Thing?

  • In: Weekly Vibes,WFH
Are tired of Zoom?

We’ve all felt it. That mental and physical weariness that comes from too long of a conference call. For many of us, video conferencing is the only way to see our loved ones, so we should be happy to spend time with them, right? What are some reasons this could be happening?

Read more
18 May

Is the WFH Experiment Working?

  • In: Business,Weekly Vibes,WFH
Are offices dead?

For a very long time, a big flashy office was a way for companies to show how important and respectable they really were. For many companies, it was not logistically feasible to invest in real estate and virtual infrastructure. Now, the faster companies have adapted to a WFH infrastructure the better they are doing.

Read more
14 May

Can You Use Your Employees in Marketing?

  • In: Digital Marketing,Weekly Vibes
Lucky Brand employees

For many brands, showing off their products with expensive photoshoots, isn’t possible right now because their employees are working from home in areas that are in lock down. What are they doing instead? Many campaigns are using their employees in their marketing.

Read more
14 May

Put a Stop to WFH Anxiety

  • In: Weekly Vibes,WFH
How to deal with WFH stress

If you are feeling extra stressed at work, you are not alone. The thought of actually dealing with corona virus, is stressful. 64% of Americans polled in a March survey by the Economist/YouGov said that they were “very” or “somewhat” worried about getting the virus themselves. Adding in changes in your routine and working from home, it understandable why you can feel a little off at work.

Read more
14 May

Can You Use Your Unique Skills To help?

  • In: Weekly Vibes
use your special skills to give back

Jennifer Lyne has a niche job. She is a New York City location scout for movies and tv, meaning she knows the city in a way not many others do. She constantly on the lookout for the perfect locations and creating contacts with property managers. Unfortunately, her job isn’t needed right now because of corona virus halting movie and tv production.

Read more
12 May

Can AI Help You Shop?

  • In: Weekly Vibes
Can AI help you shop?

22-year-old Madison Semarjian is trying to revolutionize shopping. And so far, she’s doing a pretty good job. It all started because, as she says, “I was going on a first date, and I was freaking out because I didn’t know what to wear.”

Read more
12 May

Recession Proof Your Business?

  • In: Business,Weekly Vibes
Can you Recession proof your business?

What are three things you can do to recession proof your business? Here is the advice that companies who survived the 2008 recession had to give.

Read more
12 May

Life Inside A Chalk World

  • In: Weekly Vibes
Interactive Chalk drawings

After being inspired by the #chalkyourwalk movement, mom of two, Stacy Lazzara has been making interactive sidewalk chalk pictures for her daughters.

Read more
11 May

Are You Bad At Waiting For Deliveries?

  • In: Business,WFH
Supply Chain Disruptions

Most of us are used to super-fast delivery times for our online purchases, and with the ongoing pandemic that may not be happening. Why? Supply chains are seriously disrupted. Meaning, there is no way for a retailer to guarantee when a package will actually arrive. What can retailers’ control?

Read more
11 May

Operation Supplies Over Skies

  • In: Weekly Vibes
Operation Supplies Over Skies

16-year-old TJ Kim created a project he named “Operation SOS,” standing for “supplies over skies.” While most of his peers are focused on getting their drivers licenses, TJ has been working towards his student’s pilot certificate.

Read more
27 Apr

#bakingfails

  • In: Weekly Vibes
Baking Fails

Baking has been a big quarantine winner. Banana bread has basically become the staying-at-home mascot. Not everyone has had great baking successes.

Read more
27 Apr

Carve Out Your Own Office Space

  • In: Weekly Vibes,WFH
Carve out your own WFH office

Is your temporary home office starting to feel a little more permeant? What can you do to build a home office that you actually want to work in?

Read more
27 Apr

How To Avoid Corona Virus Marketing Faux Pas

  • In: Business,Design Trends
Avoid Corona Marketing Faux Pas

In a lot of ways, it’s business as usual. Except for it isn’t. The world has changed drastically in a matter of months and not adjusting your marketing strategy to reflect that can feel insensitive. So, what can you do to avoid any Corona marketing faux pas?

Read more
27 Apr

Three Things That Are On Our Ditch List

  • In: Business,WFH
What's on our ditch-list?

In a post-corona virus world, it’s hard to imagine going back to some things. Like shaking hands as a customary greeting. Or eating any communal food.

Read more
27 Apr

Be An Email Campaign Guru

  • In: Digital Marketing,Weekly Vibes
Email Campaigns

Before you even get started, make sure your tools/programs are all set up and integrated. Integrating programs is one way to streamline your workflow. Brainstorm other ways to streamline workflow. Working efficiently will make it easier to keep track of all the pieces needed for your campaign. And it will also help you work faster.

Read more
27 Apr

Got Any WFH Aches and Pains?

  • In: Weekly Vibes
How can you make your office comfortable?

Are starting to dream of your office chair, you know the one with the nice lumbar support? Working from home and in a makeshift office spaces can take a toll on your body. So, what can you do to not get sore?

Read more
23 Apr

Love Across Borders

  • In: Weekly Vibes
Karsten Tüchsen Hansen and Inga Rasmussen

Every day, usually at 3pm, Karsten Tüchsen Hansen, an 89-year-old retired farmer, and Inga Rasmussen, an 85-year-old former caterer, have met for a date at the German/Danish border crossing halfway between their homes. They talk, drink, and give gifts, all while staying a few feet apart.

Read more
23 Apr

Are You A Crappy Roommate?

  • In: Weekly Vibes,WFH
Are you a crappy room mate?

Whether it is your family or a person you found on Craigslist, quarantine is an opportunity to test how good of a roommate you actually are. Are you the reason the people around you are struggling to work from home?

Read more
23 Apr

Is It Tacky To Still Be Advertising?

  • In: Business Marketing,Design Trends,WFH
As brands are pulling there “non-essential” spending, many are wondering if their advertising budget should be cut as well. What do the customers want?

As brands are pulling there “non-essential” spending, many are wondering if their advertising budget should be cut as well. What do the customers want?

Read more
21 Apr

3 Ways Data Helps You Get Customers

  • In: Data Trends,Digital Marketing,Direct Marketing
3 data tips

Data driven marketing is kinda our thing. We are asked a lot about how data can help you win customers.

Read more
21 Apr

Fine Instagram Art?

  • In: Weekly Vibes
Fine Instagram Art

Need a good Instagram challenge to boost your mood? Here one that is fun and educational! With most museums and galleries closed, a lot of people are having art withdraws.

Read more
21 Apr

How To Avoid Burnout

  • In: Business,WFH
Are You Burnt Out?

Working from home makes it hard to tell the difference between you time and work time. It’s easy for the two to overlap. Multi-tasking all your responsibilities can make it feel like you are stuck in a never-ending grind. What can you do to stop or prevent burnout?

Read more
21 Apr

How To Be A Video Conferencing Pro

  • In: Business,WFH
Video Conferencing

With everyone working from home, meeting on Zoom, Skype, Facetime, and other Video Conferencing systems have become the norm. For most of us, using technology like this is new to us. So, what are some tips and tricks to get the most out of your calls?

Read more
21 Apr

#WorkDistractions

  • In: Weekly Vibes,WFH
#workdistractions

It can be hard to be productive working from home if the people you are isolating with aren’t on the same schedule as you. Tik Tok started a hashtag to help you show off your #WorkDistractions.

Read more
16 Apr

Trying to WFH Home With Kids?

  • In: WFH
Children baking at home

Are your kids messing with WFH productivity? Working from home may be a different beast if you got kids at home with you. So, what can you do make sure you stay productive?

Read more
16 Apr

Have You Tried This Challenge?

  • In: Weekly Vibes
Gritty Ping Pong Challenge

This is a major bored at home challenge. It was started By Scotty Ryan on Tik Tok, whose know for trick shots. This time he got his mom involved. Lots of people (and Gritty’s) have given it a try. Can you give it a shot?

Read more
14 Apr

What’s The Deal With OmniChannel Marketing?

  • In: Digital Marketing,Direct Marketing,Weekly Vibes
OmniChannel Marketing

What is the difference between Multichannel and Omnichannel marketing? And why might a Omnichannel approach be valuable right now? What is the difference between Multichannel and Omnichannel marketing? And why might a Omnichannel approach be valuable right now?

Read more
14 Apr

Has Customer Communication Changed?

  • In: Business,Business Marketing
Customer Communication

What can you do to keep in contact with your customers now that digital communication is the only form of communication? Building relationships with customers is key. No matter what the world around us looks like, people still need to do business.

Read more
14 Apr

Are You Tired?

  • In: WFH
Are you Tired?

Are you feeling more tired then normal even though you’re stuck at home? Is it messing with your productivity?
Because many of us are stuck inside, we’ve lost many of things that help us keep track time, like when we eat, exercises, or spend time with our friends, which is throwing our internal clocks are thrown off.

Read more
13 Apr

Can You Help Your Customers?

  • In: Business
How To Help

What can you do to help cut through all the noise that consumers are dealing with now? Get personal. Think about your costumers as people. What can you do to help them?

Read more
13 Apr

Is It Time?

  • In: Weekly Vibes
Is it time?

At times like these it is valuable to learn from the successes of those who went before us. For example, Bob Chapman is the CEO of a 125-year-old manufacturing company, Barry-Wehmiller. In 2008, Chapman was faced with the decision of whether or not to lay off any of his over 12,000 employees. What did they do?

Read more
13 Apr

Time To Breakup With Monotony.

  • In: Weekly Vibes

One problem with working from home is the monotony. Everyday can start to feel the same as yesterday, and with no clear end to the quarantine in sight, it looks like tomorrow will be the same as well. So, what can we do to break up the all the sameness?

Read more
09 Apr

Movie Night Anyone?

  • In: Weekly Vibes
Outdoor movie night, projected onto a house.

Neighbors in Cork, Ireland enjoyed a movie night together during quarantine. One neighbor, Scott Duggan, works as a technical manager at a local theater and had the idea to set up a movie projector on the side of house. He invited all the neighbors to sit in their own yards and watch the 1953 Marilyn Monroe comedy, Gentlemen Prefer Blondes together. They tuned in to the audio on their FM radios.

Read more
09 Apr

Keep Your Customers

  • In: Weekly Vibes
Don't let your customers get lost

In this time of economic turmoil, how can you keep the customers you already have? Think about your customers empathetically. What are they going though right now? Why might they hesitate to buy right now? Remember, Customers usually don’t stop buying, they just postpone.

Read more
07 Apr

Let’s Go Exploring

  • In: Weekly Vibes
The Sphinx

Has your wanderlust gotten worse since you’ve been stuck inside? Google and UNESCO are here to help. Thanks to Google street view, you can “walk” through many official World Heritage sites. Here’s three we are excited to visit.

Read more
06 Apr

The Customer Engagement Revolution.

  • In: Business

Eight months ago, Sales Force surveyed 8,000 customers worldwide to see how customer engagement trends have changed. They found that we were in the middle of engagement revolution. Now, just a few months later, the world is a drastically different place. The “revolution” in how we engage with our customers, has been sped up. We have surged forward to get to where we were already heading.

Read more
02 Apr

Let’s go digital…

  • In: Digital Marketing,Weekly Vibes

As more and more of us are staying home and sheltering in place, there has been a massive usage increases in social media platforms, messaging apps, and video streaming services. For example, Nielsen reported a 61% increase in streaming these last few weeks. Not only are we spending more time on social media, streaming, and messaging, there has been a massive increase in consuming news content. This is a great opportunity to shift your marketing dollars towards digital, especially social media content.

Read more
31 Mar

Print’s not dead, right?

  • In: Direct Marketing,Weekly Vibes

Not only is direct mail still a viable marketing strategy, it could actually provide your company with an opportunity to stand out amidst all of the competition we now find online. While it shouldn’t be your company’s sole tool, it can act in a complementary role in terms of accessing your customers at the right time with a relevant message. While digitization has forced the newspaper and magazine industries to downsize and adapt, companies are still finding benefits from mailing their customers directly.

Read more
31 Mar

Be Adaptable.

  • In: Digital Marketing,Weekly Vibes

In these unprecedented times, the future may seem uncertain: especially for small businesses. However, we are also in a time where many brands are already positioned to weather this storm. Most businesses have shifted to digital or direct mail marketing. Now more than ever, that is where the people are: at home or on their devices. So now, the most important thing you can do is to stay calm and think strategically.

Read more
30 Mar

Follow Your Audience.

  • In: Digital Marketing,Weekly Vibes
cosmetics company Lin Qingxuan streams with customers

Wuhan based cosmetics company, Lin Qingxan has more than 300 retail stores and more than 2,000 employees. When Corona Virus hit early February, their sales plummeted by 90%. CEO Sun Laichun had helped the company weather the SARS epidemic in 2003 and knew the best way to go was to be all in on digital marketing and engagement.

Read more
30 Mar

Get “Outside”

  • In: Weekly Vibes

Sports, concerts, festivals, travel, and other events might be canceled, but it is business as usual in the natural world! Get “outside” and watch live streams of natural events.

Read more
26 Mar

Social Distancing lesson: From Bison?

  • In: Weekly Vibes
Social Distance Lessons from Bison?Sometimes you learn lessons about social distancing from unexpected places

Sometimes you learn lessons about social distancing from unexpected places. Montana television reporter, Deion Broxton learned that the hard way. While reporting at Yellowstone National Park about the parks closing on Wednesday, March 25th, Broxton noticed a herd of bison walking toward him.

Read more
26 Mar

We Are Here For You.

  • In: Weekly Vibes
WE are here for you and your business.

We are living in an unprecedented time, the COVID-19 pandemic is having an impact on nearly aspect of our lives. It’s so encouraging to see how many businesses are stepping up to help their communities, whatever their size. In the last few months, we have seen so many examples of people’s kindness, generosity, and empathy.

Read more
26 Mar

Take A Break

  • In: WFH

When you work from home it’s easy to feel like you always need to be actually working. Working from home can blur the line between “work” time and “you” time.

Read more
24 Mar

Stay Engaged While You WFH

  • In: WFH
staying focused while working from homeWhat can you do to stay focused while you work from home?

With everyone working from home it can be a challenge to stay focused and engaged. It is also easy to feel isolated. And more than ever we rely on quick responses from our coworkers, especially if your used to working face to face.

Read more
24 Mar

Side Walk Chalk Museum

  • In: Weekly Vibes
A family making a sidewalk chalk drawing for their neighbors.

Daphne Sashin was looking for something to keep her kids busy while their family self isolates during the coronavirus outbreak. She came up with the idea of reaching out to her neighbors to invite them to make chalk drawings on their sidewalks or driveways.

Read more
24 Mar

Hustle For Your Community

  • In: Weekly Vibes
Eight Oaks Distillery owner, Chad Butters, stands in front of production equipment.Eight Oaks Distillery owner, Chad Butters, stands in front of their newly converted hand sanitizer production line.

Chad Butters owns Eight Oaks Farm Distillery in New Tripoli, PA. Over the last few weeks he has gotten frustrated at the drastically increasing prices of hand sanitizer and decided to do something about it.

Read more
23 Dec

What’s New With DOOH?

  • In: Digital Marketing

DOOH stands for “Digital Out-Of-Home” (or digital signage) and this is what you want to spend your marketing dollars on if you’re looking to reach consumers while they are “on the go;” such as in transit, in commercial locations or in waiting areas.

Read more
04 Dec

Why is Everyone Talking about CCPA?

  • In: Data Trends
First Direct CCPA

As a company who leverages data to help your business grow, we want to let you know that we are taking action to make sure First Direct stays compliant with any privacy laws that come into effect.

Read more
02 Dec

How Do You Increase Email Engagement by 20%?

  • In: Direct Marketing
Email Engagement

Did you know that when you use animated GIFs within your email content, your click-through rates could increase by more than 20%?

Read more
26 Nov

Google Made Updates to Algorithms – did your rankings drop?

  • In: SEO
Google Algorithm Update

Every time Google releases a core update, it’s no surprise that businesses tend to suffer in some way or another. With this latest round of algorithm updates, it seems that the biggest complaint from businesses is the drop in their search rankings. There is a silver lining to be thought of here however

Read more
27 Feb

New Movers – Are you missing them?

  • In: Business Marketing,Data Trends
New Mover data from First Direct provides you with truly the most comprehensive, multi-sourced New Mover file available! Updated daily and thoroughly validated our New Movers data is sourced from both transactional and self-reported new movers and are available with numerous selects.

New Mover data from First Direct provides you with truly the most comprehensive, multi-sourced New Mover file available! Updated daily and thoroughly validated our New Movers data is sourced from both transactional and self-reported new movers and are available with numerous selects.

Read more
27 Feb

5 Ways To Win Loyalty and Attract Customers

  • In: Business Marketing
In today’s world, if you don’t already know what people want, and give it to them when they want it… somebody else gets the dollars.

In today’s world, if you don’t already know what people want, and give it to them when they want it… somebody else gets the dollars.

Read more
27 Feb

6 Vehicle Mailing List Secrets

  • In: Data Trends

Add Sales Dollars To Your Pocket And Squash Your Competition. Do you get the results you want from your automobile mailing lists and marketing efforts? I urge you to do more than simply nod and say “yes.” Think about it. Why is it, some companies with a small budget gain real sales from their efforts? […]

Read more
27 Feb

Direct Marketing Lists – Avoid Ho-Hum and Get Extraordinary Results

  • In: Direct Marketing

The marketing Silly Season is upon us. You know, the one that runs from the end of October into the beginning of January. The frenzy begins with Halloween (scary) and Election Day (scarier). After more anxious positioning, there’s Thanksgiving, Black Friday and Cyber Monday. Following a brief period of analyzing data, adjusting tactics, licking wounds […]

Read more