In these unprecedented times, the future may seem uncertain: especially for small businesses. However, we are also in a time where many brands are already positioned to weather this storm. Most businesses have shifted to digital or direct mail marketing. Now more than ever, that is where the people are: at home or on their devices. So now, the most important thing you can do is to stay calm and think strategically.
Turn your challenges into positives. Right now, more people than ever are spending time online, they are are either working from home or trying to stay indoors. Since most brands have already started focusing on the digital advertising, they can easily shift into effective marketing for this day and age. This is a great opportunity to get creative and be adaptable.
Know your customers are most likely already online, gives you the opportunity to target then from many different virtual angles. You can experiment with different strategies to see what works your company in this transitory environment. There’s lots of different angles to play with: display ads, emails, social media content, webinars and live streams, vlogs, and much more.
Using digital to its full potential isn’t just a good strategy for a market that’s stuck at home. In the future, when things inevitably change again, being digitally adept will still be an advantage. Now is a great time to get an advanced crash course in digital marketing. It’s never too early to get started!