How Purpose Drives Business Decisions

  • In: Business, Weekly Vibes, WFH

This week’s episode of our podcast, BeGrowthDriven was very inspiring, and we wanted to pass some of that motivation along! This week’s guest was Maryam Essa Al Ali and the topic was all about finding your purpose, and using that purpose to guide your life! Maryam’s purpose is to help others find their purpose and live as their authentic selves. Her purpose guides not only her life as a whole but also smaller decisions that impact business and family, etc.

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Data, Analytics, and Insight: What’s The Difference?

  • In: Data Trends

As a data-driven marketing company we focus a lot on data, analytics, and insight. However, it seems like a lot of people use those words almost interchangeably. Are they the same thing? What do they mean for your business?

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The Best Creative Block Crusher

  • In: Business, Social Media, Weekly Vibes, WFH

Whether or not you think of yourself as creative person, all jobs required creative thinking. And especially as marketers we produce a lot of content, for ourselves and our clients. However, it can be difficult to continue to produce high-quality content when we don’t feel creative or inspired.

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What did we learn from corporate’s WFH year?

  • In: Business, WFH

Remember like, a year ago when lots of big businesses were saying they weren’t going to require their employees to go back to the office? And then, inevitability they did. A lot of big companies and whole industries (like, banking and wall street,) have gone back to the office. What did we learn from corporate’s ‘year-at-home’? Are industries and office culture really going to adapt to modern life? Or is the 9-5, 5-day-workweek here to stay?

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7 Ways To Make Your Content More Engaging

  • In: Email Marketing, SEO, Social Media

Content creation is an integral part of marketing or running a business in general now. However, a lot of companies struggle with creating content that generates engagement. Part of the value of content creation is that engagement and the conversation between brand and consumer. What can you do to create engaging content for your brand?

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Why _____ Isn’t “Dead”

  • In: Direct Marketing, Email Marketing

It seems like sooooo many articles/emails/ebooks/Facebook videos are titled something along the lines of: “blank” is dead. Or “Why the new ios update is going to kill email marketing.” Or “3 stats that prove print and mail is dead.” But it is? For the most part those titles are just clickbait, and the content just proves how it is very much not dead.

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Please Stop Using These 4 Internet Marketing Terms Wrong

  • In: Digital Marketing, Social Media

The internet and the marketing industry have something in common: They are full of terms and acronyms that can feel like an entirely different language. It can be super easy to misunderstand and/or misuse those terms. Here’s 4 “marketing/internet jargon” terms you are probably using wrong!

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5 Ways to Help Emails Reach People

  • In: Email Marketing

There are so many things that impact an email’s effectiveness. Often, what matters to the consumer and what matters to the email service are very different things. It’s important to strike the right balance in making consumer and email service happy, as well as reaching your goal in sending the email. So, how can you make sure your emails are opened?

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How A Lookalike Report Helps Increase Sales

  • In: Business, Data Trends, Digital Marketing, Social Media

LookALike audiences have been a go-to targeting tool for almost a decade. Even before digital marketing, marketers used current audience demographics to target potential customers. With a growing number of AI tools available, businesses of all sizes have access to LookALike targeting. How can you use LookALike to increase sales?

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The Nine Types of Video Your Marketing NEEDS

  • In: Digital Marketing, Email Marketing, Social Media

Did you know that are NINE types of videos your business needs? Gone are the days when the only video advertising was television commercials. Now, video is ever-present in our lives. For example, over 2 BILLION users log into YouTube every month. Just like any other tool available, as a business, your brand is going to need different things from different types of videos. Are you using all the kinds of video?

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