What You Need To Know About SaaS

  • In: Business Marketing, Digital Marketing

SaaS stands for software as a service and is sometimes known as “cloud-based software.” In the past few years, the Saas industry has exploded and has become the default type of software for most business technology. SaaS is differentiated from other cloud-based technology because it’s focus in entirely on products for business.

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Glossary Of Marketing Terms

  • In: Digital Marketing, Direct Marketing, SEO, Social Media, Weekly Vibes

The marketing industry is full of terms and acronyms that can feel like an entirely different language. We want to help decode all that jargon!

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The WhatsApp Privacy Controversy

  • In: Digital Marketing, Social Media

At the beginning of this week, WhatsApp updated their privacy policy, and it sparked a lot of controversy over advertising vs privacy rights.

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The Instagram Algorithm – 2021

  • In: Digital Marketing, Social Media

The Instagram algorithm is the bane of some people’s existence. And yes, it is confusing since they moved from a chronological feed. It’s important to know how to best leverage the Instagram algorithm to make sure your content is being seen!

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3 Things To Expect On Social Media In 2021

  • In: Social Media

In the past couple years, one platform after another has adapted a “stories” feature. LinkedIn, Spotify, and Twitter all added stories features in 2020.

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A DOOH Overview

  • In: Design Trends, Digital Marketing

Digital Out-Of-Home (DOOH) is a return to old school advertising, combining the classic advertising experience with new technology and programmatic ad delivery. DOOH isn’t just roadside billboards anymore, digital advertisements can found just about anywhere now, elevators, gyms, airports, public transport, office buildings etc. Why is DOOH so popular? According to MediaPost, DOOH is likely […]

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How Important Is Your Business Listing?

  • In: Business

The way consumers search for things has fundamentally changed. It used to be where you search for pizza and that would get you the information on Pizza places in your area that you needed. How have things changed?

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How To Make Personalized Ads Less Creepy

  • In: Digital Marketing

We all have heard the jokes about how our phones are listening. Our phones, and tablets, and watches, and computers, and smart speakers. Therefore, when we get super personalized ads it can feel a bit creepy. Like, how do they know my name? and I was literally just talking about this? So, how can we […]

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Ways To Stand Out This Holiday Season

  • In: Digital Marketing

Calling Black Friday the biggest shopping event of the year is an understatement. In 2019, consumers spent $7.4 Billion online alone. This year more than ever, online spending is expected to grow. What are some ways to stand out online this holiday season? Instead of the usual ‘one-day-only % off’ sale, campaigns focused on other […]

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WFH: Productive or Innovative?

  • In: Business, WFH

At the start of the pandemic, many companies feared that working remotely would cut done on productivity. Months in, that has proven not to be the case. Many employees feel more productive working remotely. 82% of senior executives surveyed reported seeing productivity levels either stay the same or increase because of working from home. WFH […]

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