Can You Use Tracking Pixels On Your Website?

  • In: Data Trends, Digital Marketing, SEO, Social Media

We talk a lot about pixels and pixel data a lot. Pixels, also called tracking pixels or marketing pixels are integral to any marketing strategy. Why?

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Customer Identity in the New Normal

  • In: Data Trends, Digital Marketing

We all acknowledge this this year has create a new normal in marketing. (and everything.) We have learned to be adaptable and prepare for the unexpected. Digital is king and therefore, data is more important than ever. However, we also know that google is phasing out 3rd party cookies and that iOS 14 comes without an IDFA (identifier for advertisers.) It’s a perfect storm of conflicting advertising trends. How do follow our audiences online without being able to identify them?

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Are Digital Audio Ads Worth The Hype?

  • In: Digital Marketing

Digital Audio Ads have exploded this year. Its estimated that advertisers will spend $3.72 billion this year on digital audio advertising. So why all the hype?

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How To: Be A Team Player

  • In: Business, WFH

Today the people in our work teams might be spread out across the country – or the world. It is easy to take it for granted that because of technology, we are able to work together and solve problems no matter where we are physically. The need for good teamwork will always be a necessity. How can we be good team players?

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Can you use Geo-Fencing?

  • In: Digital Marketing, Direct Marketing, SEO

We often focus on how to optimize your website and other online presences. There are also many real-world ways to generate online traffic, such as geofencing. What is geofencing? And how can you use it grow your business?

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How Can Data Help Multichannel Marketing?

  • In: Digital Marketing, Direct Marketing, Social Media

Quality data and the proper interpretation is the foundation for any campaign. Especially for campaigns using more than one more channel. Customers now want personalized messages and interaction in the channel of their choice. The only way to do that successfully is have ongoing campaigns, spread out of many channels. How can data help?

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How to: Declutter Your Digital Space

  • In: Business, WFH

Let’s be honest, having a totally cleaned out inbox or a completely crossed off to-do list is one of life’s great joys. Clean digital workspace can help your focus and productivity. So what can you do to declutter your digital space?

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What’s Working in Marketing- 2020?

  • In: Business Marketing, Design Trends, Digital Marketing, Direct Marketing

Nine months into 2020, it is safe to say, this year has had a lot of surprises. So, what has working in marketing this year? Here is what we have found:

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Should You Care About Social Media Analytics?

  • In: Digital Marketing, Social Media

There are over 3.8 billion people on social media around the world. That’s a lot of people to advertise to, and a lot of business to compete with. That’s why using social media analytics is so important.

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What’s Your Customer Journey?

  • In: Business, Business Marketing, Digital Marketing

What is a customer journey? The customer journey is the order of all of your customers interactions and experiences with your company and brand.

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